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Best Case studies
#AnilKapoorinScross

Nexa wanted to create a major buzz for the new Maruti S-Cross Limited Edition, India’s first premium crossover. As the official partner for the Anil Kapoor-starrer ‘24’ Season 2, the actor was invited to the unveiling. In the series, Anil Kapoor's character, the dauntless Jai Singh Rathore drives an S-Cross and the brand needed to emphasize the same.

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#JeetegaIndia

With India playing the WT20 semi-finals against the in-form West Indies, the scene was set for an epic encounter. To celebrate the moment and make it all the more memorable Gaana.com, living legend Kailash Kher lent his unique voice for the truly unique contest. The mandate was to make the hashtag #JeetegaIndia trend through a contest coupled with a targeted influencer campaign.

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#BalenoFaceOff

MarutiNexa being the official sponsors of the Hollywood blockbuster ‘Batman vs Superman’ in India, wanted to promote Maruti Baleno through the hype created by the movie. To promote the association of one of coolest cars of the year with one of the coolest movies of the season, #BalenoFaceOff campaign was launched.

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#BangOn

From the agency, Blackberrys desired a truly Bang On digital introduction of its exclusive line of men’s inner-wear called Bang On! The messaging had to be cocky, bold, even bordering on the controversial to really stir a social media storm and go viral.

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Pro Wrestling League Influencer Campaign

To promote the first season of PWL, the organizers wanted to create a major digital buzz around the event; inform viewers about the star potential of the wrestlers and get the various hashtags related to the event trend on Facebook.

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#Unwrinkle

When leading menswear brand, Blackberrys, launched its revolutionary range of wrinkle-free shirts christened the Performance100 collection, it required a truly revolutionary concept to promote the collection.

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#FriendsWithBenefitsDay

After a roaring success on market places like Flipkart, Snapdeal etc, The Fappy Store had just launched its own ecommerce portal. The challenge was to create higher brand awareness and recall among the consumers. Moreover, the secondary motive was generating sales from their ecommerce portal than marketplace and consumer base for the brand.

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#NutritionRecipes

GSK Horlicks wanted to help parents incorporate Horkicks in the diet of their children. Given the versatility of the formula, Horlicks can be added to a variety of different recipes, greatly enhancing their taste and nutrition content.

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#SCrossLeague

To promote its association with the Barlays Premier League in India, Maruti Nexa wanted to use the occasion to promote India’s first crossover – the Scross. The idea was to capture the excitement created by the BPL and give fans and followers of Nexa an opportunity to experience the Scross while watching BPL.

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#BahutAasaanHai

For a nation which has always purchased its groceries from the local kirana store, shopping for them online can be a pretty challenging concept to grasp. The mandate was to help people realize the ease of shopping on PepperTap using its app.

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Godrej Ezee Influencer Campaign

Godrej wanted Blogweet to execute a campaign that would bring together the entire nation, binding it to a common cause. Raising empathy for underprivledged children who often have nothing warm during the freezing winters should definitely bother us as a society. Here the challenge was to raise awareness among people and support Ezee as it embarked upon the noble cause of donating winter wear to the poor.

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Mesé Bloggers' Meet-Up

Mesé wanted to raise awareness about its products and reach out to potential buyers. They wanted a blogger outreach campaign wherein prominent fashion and lifestyle bloggers would get to experience the brand and blog about its products.

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PepperTap Blogger Outreach Program

PepperTap wanted to raise awareness about the brand. Since the concept of shopping for groceries using an app, is fairly new in India, PepperTap wanted to reach out to hundreds of bloggers and have the experience the convenience of app based grocery shopping.

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#YaadAya

The challenge of the campaign #YaadAya was to create user engagement as well as brand awareness. Moreover, the secondary objective of the campaign was to generate sales for PepperTap.

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