We often see brands using superficial metrics to judge the success of their marketing campaigns. In today’s competitive business world, it has become extremely important for brands to look for improving consumer engagement rather than going after increasing likes and views.
The digital platform is home to billions of consumers. In such a scenario, a brand’s main objective should be to generate meaningful interaction with consumers. This will greatly help them to stay ahead of their competitors.
Let us now look at some of the best ways brands can ensure they’re using the correct marketing metrics:
Every brand invests a large sum of money in marketing its product. Generating leads and increasing revenue are always given top priority. While revenue is most important for every business, setting unrealistic goals can lead to poor planning and murky marketing plans. Make sure to set smart goals for your marketing campaign. Your goals should be appropriate, measurable, specific, timely, and realistic.
For instance, setting a goal to double the traffic on your website over the next quarter is fine. It’s measurable through Google Analytics; it is clear and specific. Further, it is timely since you’ve set a deadline of one quarter. This is the best way to set smart goals. If you keep setting random goals for your business, you’ll never achieve the right marketing metrics.
Establishing specific goals and objectives should be your first step before pursuing any marketing campaign. Generic and random objectives hold no value. Your objectives control your marketing metrics, and they are highly essential for your brand to prosper. Some of the objectives brands should look out for include:
- Improving consumer engagement across all platforms
- Meaningful interaction with consumers
- Increasing recommendation rate in the next quarter by twice
3.Consistent and Meaningful KPIs
Clear and consistent KPIs and metrics across all social media platforms allow for easier comparison of data. However, identifying the relevant metrics and KPIs is essential to judge the true performance of your marketing campaigns. Today’s competitive marketing world demands brands to look beyond just increasing page views or likes, leaving a disconnected audience in the end.
Instead, brands should go for micro and macro conversations in the form of applause, conversations, amplification, and economic value. Factors such as comments, sharing, etc. between the brands and consumers are better metrics for measuring actual consumer engagement.
Creating authentic content that resonates with consumers is key to the success of every brand. If your goal is to provide value instead of directly trying to generate sales, there are high chances for your marketing campaign to be successful. For this reason, it is extremely important that brands reach to the top social outreach agency for creating their marketing campaigns. These agencies have professionals that can create the best social outreach programs which will help brands to improve engagement with their consumers.