Did you ever wonder why brands spend big bucks to hire celebrities to endorse their brand? Our society functions in a very fascinating manner and almost all of us are beguiled by celebrities. When a brand decides to contact a celebrity to endorse its product, it catches eyeballs instantly and the product receives a lot of exposure.
According to a research, a large number of people believe that the support of a celebrity urged them to try a new product. The same study states that getting a celebrity to endorse a brand can increase the sales by up to 10% and increase brand awareness which might not have been possible before.
- People Like Seeing Familiar Faces
When people see a celebrity endorse a product, it catches their attention instantly. Celebrities bring with them a massive fan following which brands can effectively use to create better engagement with their target audience.
- People Want to be Like their Favorite Celebrities
When we see our favorite celebrity endorse a product, we get immediately attracted towards it and the brand gains our trust instantly. All of us are fascinated by the lifestyle of our favorite celebrities, and seeing them promote a brand, we think that they might be using the said brand and we end up making a purchase.
- It leaves a Long-lasting Effect
While scrolling through a magazine or watching a YouTube ad, we often see a celebrity endorsing a product. Watching our favorite celebrity in an ad strikes an emotional chord with us, be it happy, excited, sad, or amazed, and ends up leaving a long-lasting effect on us over the product.
Since years, brands have been contacting the best celebrity outreach agencies in India for developing tailor-made celebrity outreach programs in order to emotionally connect with their target audience and drive sales.
For instance, posting an ad on Selena Gomez’s Instagram account was a sure shot way for Louis Vuitton to reach a massive audience. Within an hour of being posted, the post received more than 1 million likes, a huge feat for any brand to achieve.
Whether a brand is able to succeed in today’s highly competitive world of business is dependent on the quality of its product or service along with several other factors, but having a celebrity to endorse a product is a great way for brands to achieve better communication with their target audience.