In 2018, influencer marketing gained immense popularity and emerged as an essentially important marketing tool for travel brands. Since influencers are highly trusted by their audiences, more and more travel brands are including influencer marketing as an integral part of their marketing strategies in order to grab the attention of their consumers.
Travel influencers majorly work with user-generated content (UGC), which is no less than a goldmine in the travel industry domain. They help brands in maximizing the impact of their promotions while playing a vital role in the distribution and dissemination of UGC. Furthermore, since they have a significant number of followers, influencers also allow the brands to target a larger audience.
Here are 3 major why reasons travel brands need influencers:
1. Reaching Millennial Audience
Travel influencers share their unique traveling stories and experiences through offline videos, photos and live videos. This art of storytelling along with compelling visual content allures emotions and attracts a large number of young eyes. According to the top influencer marketing agencies in India, this further helps brands in effectively reaching out to the millennial audience, encouraging them to visit the respective destination. According to travel influencers, visual content sharing platforms like Snapchat and Instagram have lately gained significant importance for travel brands.
2. More Impactful Marketing
According to a study, 92% of customers have more faith in online content (than advertising) created by travel influencers. Millennial audience now look up to their favorite bloggers, Vloggers, Instagrammers, etc. while planning their next travel destination. It is also claimed that influencers now carry more weight than celebrity endorsements. Thus, travel brands are now connecting with the leading influencer outreach agencies and top social outreach agencies in order to partner with the best travel influencers.
3. Organic Content
Travel campaigns on influencer platforms don’t just stand out in the eyes of the audiences but seem organic too. Since travel influencers share their stories with self-generated content, their audience connects with them on a personal level. As people now trust influencer recommendations more than celebrity endorsements, brands that reach out to influencers can make their promotions look more organic. Furthermore, travel influencers also help travel brands to save on content creation costs.
With the advent of time, user-generated content has emerged as a powerful marketing tool in the travel industry. With travel influencers now having a strong hold on their followers, brands should connect with them via the top influencer marketing agencies in order to conduct promotions for a wider audience.