With over 1.28 billion daily active users, Facebook continues to rule in the social media driven world. Over the years, Facebook has been changing its algorithm to provide an enjoyable user experience. As a result, brands are concerned about their organic reach on the platform.
Adapting your business strategy to the Facebook algorithm will help you to produce relevant content on the platform and remain visible to your followers.
Here are some ways to outsmart the Facebook algorithm and deal with a declining organic reach on the platform:
1. Improve your Digital Home
Every business, whether small or big, should have a website which acts as a digital home. It can make or break your brand. Your website should be well organized, informative, creative, engaging, and most importantly user-friendly. It will encourage your consumers to not only visit your website but also stay for a longer time. You can make your website more appealing by refreshing it over time, removing annoying ads, and engaging with your audience.
2. Give Importance to Videos
Facebook algorithm gives priority to videos in the News Feed. Engagement through videos impacts your visibility because most of the mobile video consumers share the videos they watch. When users share videos on Facebook, your brand experiences a rise in organic reach. Facebook algorithm also analyzes the percent completion of the video shared. For instance, if a user watches most of your videos, Facebook will boost similar videos in your News Feed.
3. Use Facebook Advertising
Facebook has transformed itself from just a social networking site to a paid marketing platform. To improve brand visibility in the declining organic reach scenario, you need to spend on Facebook ads. If you want to reach out to your target audience in a more effective manner, you need to boost your organic efforts with paid advertising. Not only will it increase the awareness for your brand, but also improve the website traffic. Fortunately, Facebook ads are affordable and can be specifically targeted to your audience.
4. Post Selective Content
The Facebook algorithm prioritizes posts that receive more engagement. Therefore, be specific about your target audience and customize your content according to their needs. Even if you don’t want to spend on Facebook ads, you can also target a specific audience by Facebook’s preferred audience targeting feature which works exactly like ad targeting. This lets you target your organic posts as they were ads, for free. To maximize the engagement with their audience, brands should stick to a particular time schedule which tells the best time to post on Facebook. You can also create your content with influencers as it may help you to reach a wider range of audience and make them aware of your brand. The top influencer marketing agencies in India can help you connect with the best influencers for your campaign.
With the ever-changing Facebook algorithm, brands should rethink their creative strategies with the help of the top influencer outreach agencies to get the right influencer for their campaign, increase brand awareness, and drive sales.