Instagram is one of the most popular social media and influencer marketing platforms. In recent times, the platform has introduced several new features which have enabled brands to achieve better engagement with their target audience. The Instagram algorithm is mainly based on engagement since it has shifted from chronological to algorithmic. Marketing campaigns on Instagram require a strategic plan which is entirely dependent on how meticulously you manage your account.
How Instagram Algorithm Works?
Instagram algorithm focuses on the Instagrammer’s photos. The engagement criteria on the platform include likes, comments, saves, video views, shared posts, DMs and other types of interactions. These interactions are the ones consumers are most likely to see.
Here are few useful tips that will help you to beat the Instagram algorithm and get more interactions for a successful campaign:
Craft your posts according to your target audience. The posts which are performing better have high engagement, which means you know your followers. Determine what your followers like/share, and post accordingly. You should focus on what benefits you are providing to your loyal audience and stick with it.
If you want to win the Instagram war, you have to post regularly to maintain the consistency of brand messages. Instagram algorithm pays attention to how quickly your posts receive engagement, therefore you should first find the time when your audience is online, and then post accordingly.
Instagram has recently launched IGTV which allows users to upload videos of up to 1 hour in length. You can upload vertical videos through Instagram’s app or the web. By creating a video for your brand, you will able to better engage your target audience because videos always create higher engagement than the written form of content.
Hashtags are an innovative way to connect with your audience. Use hashtags in such a way that you are found by the right audience. You can use up to 30 hashtags and also follow them just like the user. Brands should use relevant and specific hashtags that can help in boosting engagement rate.
Instagram has become one of the favorite social media platforms in today’s digital world. While the above mentioned points can help you beat the Instagram algorithm, it is equally important to contact the best Instagram influencer marketing agencies which are known to create tailor-made Instagram outreach programs that have helped brands to increase the engagement rate with their target audience in a more effective manner.