The International Women’s Day is arriving, so here is your golden opportunity to shine in the marketing landscape. Though the Women’s Day is celebrated to recognize the social, cultural and political achievements of women, brands often align their marketing calendar to do something incredible for them.
As influencer marketing is growing tremendously, it is a great marketing strategy to send a clear and meaningful message across the world. Not only does it help brands to connect on a personal level with their consumers, but also results in high engagement and maximizing ROI.
Here are some creative marketing ideas which will enhance your contribution to this day and help in subtle branding:
1. Creative Hashtags
As a brand, you have a huge opportunity to connect with every demographic on this International Women’s Day. According to the top influencer marketing agencies, 58% of the Instagram users are women, so it can be a great platform to start your campaign. You need to start with some good and creative set of Women’s Day hashtags. Also, you can use location tags because they will result in high engagement. Unique branded hashtags are a great way to spread your message.
2. Women Influencers
Women’s Day is a great chance to approach women influencers who can share their inspirational stories while subtly incorporating your brand communication. Social media audiences love personal stories. So a women influencer sharing her personal story with her followers through the lens of social media will result in greater consumer engagement on this special day. As a result, your brand will shine amidst competition and achieve unwavering loyalty.
3. Be a Caring Brand
The act of sponsoring an education to a girl child or a charitable donation to a women NGO, etc. will portray a socially responsible image of your brand. You can also organize some event revolving around the theme of Women’s day. This day is not only important for women but also for the whole society and the world at large. Therefore, use this day to create an impact around the world with your strong and effective message.
4. Say it and Show it Loudly
Harness the power of YouTube as a social media platform. A heat touching video can do wonders for your brand. It will resonate with your audience and help in building a positive image of your brand. This will result in enhanced brand visibility and brand awareness.
Empower your consumers with your brand on this International Women’s Day. Don’t forget to celebrate the cultural diversity of women in your promotions. Moreover, approaching the best influencer endorsement agency can really help your brand in crafting unique and creative strategies for this special day.