Influencer marketing is one of the most admired marketing approaches that assists brands and businesses in reaching their audience. The top influencer marketing agencies in India believe that it is a fairly novel marketing branch that encourages collaboration and focuses on healthy relationship building.
According to a survey, influencer marketing is a widely used marketing approach and almost 93% of the marketers lay their confidence on it. For instance, 9 out of 10 marketers believe that influencer marketing is one of the most effective forms of marketing that effectively helps them reach their business goals.
2019 was the year of influencer marketing and 2020 will be no different. According to the best influencer marketing agencies, brands are likely to increase their respective influencer marketing budgets and investments by a considerable amount. In fact, a research claims that influencer marketing is set to emerge as a $10 billion industry this year.
Influencer marketing trends that are likely to dominate in 2020 are:
1. Nano and Micro-influencers will make an impact
Influencer marketing is changing (for good) with time and it is not just about the number of followers anymore. Engagement and conversion rates have emerged as the primary ROI parameters, especially after Instagram tested its “hiding like” feature across continents. This is likely to benefit Nano and Micro-influencers the most. The best influencer outreach agencies in India believe that though Nano and Micro-influencers have a small follower count, they possess a highly engaged audience. This can potentially benefit the brands with respect to surged conversion rates.
2. More audio and video content will be being created
The top content creator agencies claim that videos are emerging as the most favoured content format in the influencer marketing domain. They are believed to be an excellent tool for brand communication as they deliver maximum engagement across various social media platforms. For instance, live video sessions conducted by influencers are regarded as one of the best ways of surging user engagement.
3. Guidelines will become strict
Influencer marketing ensures systematic communication with the audience. However, government agencies and watchdogs have raised concerns with regards to the transparency issues and spreading of misinformation. Thus, they are likely to make guidelines more strict and stringent. This will eventually leverage impact on brands, influencers and people.
4. Brands to maintain long-term relationship with influencers
As the market competition is rising and the audience is evolving. This has made the pivotal task of finding the right influencer more tedious for the brands. Thus, in order to avoid any complications, brands will focus on building and maintaining long-term relationship with the influencers. This will further strengthen the trust and commitment aspect that will eventually reflect in the campaign results.
The above-mentioned trends assert that the future of influencer marketing is ripe with opportunities and will continue to flourish in the year 2020 as well.