Instagram is one of the best photo sharing platforms in this digitally-driven world. Statistics reveal that more than 50 billion photos have been shared on the platform till date. It is also claimed that people upload more than 100 million photos and videos on Instagram per day that eventually receive nearly 4.2 billion likes. This is a great encouragement for young and passionate storytellers to exhibit their work on the respective platform.
According to the best influencer marketing agencies in India, influencers devote a notable amount of time to plan their photos. Typically, they are well-versed with the basics of Instagram algorithms and hacks (like hashtags, appropriate time of uploading) that helps them to increase the visibility of their posted photographs. However, the quality of the photograph still remains the paramount factor that drives significant user engagement.
The quality of a photograph depends upon various factors like the angle of the shot, subject in focus, framing, colours, etc. However, the importance of editing cannot be ruled out in providing the finishing touches to the photograph.
Here are some editing tips that one should consider before posting photos on Instagram:
1. Take a quality shot
Firstly, you don’t need a professional camera to make your photograph look good on Instagram. There are various high-end mobile phones that deliver DSLR-like results in terms of exposure and detailing. Furthermore, various photography experts suggest that natural light is the best light for taking a photograph. Thus, people should click their photographs in natural light, i.e. sunlight. They can also take multiple photos from various angles and perspectives initially and select the most appropriate one afterwards.
2. Select an appropriate filter
While specialists use professional photo-editing software to retouch their photographs, newbies can lay their reliance on Instagram’s in-built filters. These filters are designed with automated exposure and colour settings like brightness, contrast, hue, etc. and furnish a novel look to the photograph. For instance, some filters also provide vignettes and other fading effects.
3. Adjust other settings
After one has selected an appropriate filter, they can adjust settings like contrast, brightness, saturation warmth, etc. manually with the in-app photo editing tools. They can also adjust the frame by cropping or altering the angles. For instance, people can adjust the structure setting to increase the sharpness and contrast in order to evoke film photography.
4. Use other photo editing apps
Later in time, people can also use other independent photo editing applications that provide more filter options and other editing tools. VSCO, Snapseed, Adobe Lightroom and Photoshop (mobile version), Pixlr art, etc. are some of the popular photo editing applications used by people.
Lastly, people should schedule their photo sharing routine as it plays a vital role in making the photo more visible. In fact, the best Instagram outreach agencies consider this to be the most important factor for influencers when it comes to driving user engagement.