The social media sector is identified as one of the most dynamic marketing playgrounds of the information age. Novel tools and features are rolled out, more utilities are deployed, terms and conditions are changed, and new ways of connecting are added every then and now. For instance, social media platforms launched their “stories” feature lately that gained massive success and drew the attention of marketers as well as the best influencer marketing agencies.
Nevertheless, it’s the New Year now and new social media trends are likely to ameliorate the market this year as well. Here are some of the key social media trends that marketers and influencer marketing agencies should watch out for in the year 2020:
1. Influencer marketing will continue to grow
Influencer marketing has grown consistently since its advent and this trend is likely to stay prevalent in the year 2020 as well. A report by Talkwalker asserts that nearly 72% of the surveyed Indian marketers may increase their influencer marketing budgets this year. It also claimed that almost 75% of the surveyed marketers consider influencer marketing as an important or top strategic priority.
2. Shopping via social media will increase
The trend came into action last year and is predicted to reach new heights this year. The top social outreach agencies in India believe that social commerce will take-off as people will make purchases directly on the social media platforms. For instance, a report claims that nearly 130 million Instagram accounts already tap on at least one shopping post each month in order to learn more about the products.
3. Stories feature will become more important for the marketers
As mentioned earlier, stories is one the most popular features among the social media users. Pioneered by Snapchat, it was eventually launched on Facebook, Instagram and YouTube as well. As per the top influencer marketing agencies in India, stories are typically made on-the-spot. Thus, they furnish more authentic insights and offer marketers a host of opportunities. Since they are available for a limited time only, they allow the marketers to capitalize on people’s fear of missing out and offer flash sales (and deals).\
4. It’ll be the year of technologies
Experts predict that the social media domain will be largely driven by various sought-after technologies like Artificial Intelligence (AI), Machine Learning (ML), etc. It is also asserted that new content formats, including Augmented Reality (AR), Virtual Reality (VR), and 360° photography will gain popularity this year.
Apart from the above-mentioned trends, the year 2020 may also increase the marketers’ focus on improving customer service. Chatbots will function on improved algorithms to become smarter and are likely to communicate better with people.