The world of Instagram has become too tempting to resist. It allows you to become an influencer, get millions of followers, and convert your attention to a product or service similar to your interests. In today’s highly competitive digital world, there are many top influencer outreach agencies which can help brands to find the right influencer for their offerings.
Though growing your social media presence takes time and a lot of effort, the new approach of buying followers is creating a way to reach new heights. However, it’s not a good idea to buy your followers if you want to stay in the game for a long time. The right way to increase your reach on the platform is to focus more on quality than quantity, craft creative posts and captions, research trending tags, and engage with your audience.
Some of the major reasons why you should never buy Instagram followers include:
1. Fake can Never be Real
Numbers are not everything. When you buy followers, you aren’t getting people who are really interested or willing to engage with you. They will not be spending money on your products or services. As a result, your engagement will never rise. In the era of influencer marketing, if you really want to be called an influencer, then you have to influence your followers’ behaviour with your views and opinions.
2. Buying and Losing Followers is a Trap
Instagram has always upgraded itself to give real and enjoyable user experience. In order to maintain its authenticity, Instagram does regular purges. It monitors fake followers and deletes their accounts. If you are spending money on buying followers which are eventually scrapped by Instagram, then you’re wasting your valuable money and time.
3. Threat to your Reputation
A genuine influencer puts his/her heart and soul into creating a good image and reputation. It is very important for your followers and clients to see you are trustworthy. Buying followers can definitely make you fall flat on your face. As an influencer, you need to work on building an organic following by sharing quality content. Look for genuine shoutouts from people and buy some Instagram ads, which will help to increase your reach on the platform and pull in some followers.
4. A Surprise of Spam
When you’re buying followers, you are opening up your account to a gamut of spam posts. These fake followers can target your real followers with their own spam. Some of your followers will follow them and when they discover the better quality of their content, they may unfollow you.
Buying followers are against the Instagram’s terms & conditions and work ethics. You can follow few tips like respond to everyone, buy Instagram ads, run contests, shoutout from established identity, etc. to build a genuine following. As influencer marketing is on a rise, reaching out to the best influencer marketing agencies in India is a great way to connect your brand with the right influencers.