As the world is embracing emerging technologies, digitalization, and innovative social media platforms, novel approaches like influencer marketing are transforming the whole marketing domain in the 21st century. Influencer marketing is defined as a form of social media marketing that connect brands and businesses with their relevant target audience with the help of influencers.
Over the period of time, Instagram has emerged as one of the most dominant platforms in the field of influencer marketing. For instance, a survey by Influencer Marketing Hub asserts that the platform has gradually become the most preferred social media channel for the marketers.
As per the top influencer marketing agencies in India, this boom of influencer marketing and Instagram has leveraged new opportunities for the younger generation who wishes to peruse their passion as their career. Fortunately, brands and businesses are now acknowledging the importance of Micro-and Nano-influencers. This can be pivotal for budding influencers who are yet to enter the bigger race. However, it is important that you savour a decent engagement rate and your posts get a notable reach.
Here are 4 simple tips that can boost your reach on Instagram:
1. Set engagement as the primary goal
The best influencer marketing agencies in India consider user-engagement to be the primary aspect that can drive reach. They suggest that creating and posting compelling content that engages the audience is the key to ensuring that the post appears on top of the followers feed. Giveaways, contests, asking questions, etc. are some other popular tactics that can increase user-engagement.
2. Find the right time to post
Remember, the question “when to post” is as important as “what to post”. The leading influencer outreach agencies assert that the posting schedule is largely dependent on the audience’s demographics and their Instagram using habits. You can use Instagram Insights to understand more about your audience. You can further optimize the timing of your posts in order to get immediate engagement.
3. Create video content
A study conducted by News Whip claims that video content is likely to generate more comments and engagement than photographs. It asserts that while pictures may attract more likes, videos get more comments from the audience. The top Instagram outreach agencies in India further claim that comments also reveal a deeper level of engagement.
4. Optimize hashtags
Hashtag(s) are one of the biggest deals on Instagram. The best Instagram outreach agencies in India believe that choosing the right hashtag can provide your content the much deserved reach. However, the platform only allows a limit of 30 tags so you should choose them wisely.
Lastly, you should make the best use of the various features available on Instagram. You should post content using features like stories, IGTV, and highlights as they can play a pivotal role in attracting the eyes of your audience.
Read more about how to increase your followers on Instagram