The rise of social media and influencer marketing has relatively made the business-consumer communication easier for brands. Brands can now communicate with a wider and dynamic audience in a knick of time by connecting with the right influencers via the best influencer marketing agencies in India. These influencers have a large fan following and use various social media platforms and tools to drive effective marketing campaigns for the brands.
The Live feature has become one of the hottest trends on all social media platforms and an effective marketing strategy. According to the top influencer outreach agencies in India, real time (Live) video broadcast on platforms such as Facebook Live, Instagram Live, YouTube Live, etc. can help brands to maximize consumer engagement.
Here are some tips that can make your Live broadcast more effective and viewer friendly:
1. Determine the objective of going Live
Before going Live on any social media platform, you should have a clear idea about the objective of the session. You can use it for disclosing contest winners, making special announcements, or just to communicate with your audience. Live question and answer (Q&A) activity has also gained popularity over the period of time with many influencers using it to drive audience engagement.
2. Pre-inform your audience about the Live session
In order to get maximum viewership and engagement on the Live sessions, it is always better to inform your audience in advance. Inform them about the time, date and agenda of the session (via stories, tweets or social media posts) so that maximum number of people can join the discussion.
3. Plan it if not script it
A Live session allows you to directly communicate with your audience. Thus, it is always better to plan your session rather than just turning on the camera and start blathering. Limit yourself from scripting the sessions and just go with the flow. However, the agenda and progression of the session should be pre-planned.
4.Things to remember
Apart from above-mentioned points, you should always take care of a few small yet pivotal things before going Live. Some of them include:
- Use a good and efficient internet connection for a smooth broadcast
- Don’t stretch the Live session for too long as it can disinterest the audience
- Invest in gears like tripods and microphones to enhance streaming quality
- Take care of video lags
Audience engagement is one of the key pillars of a successful influencer marketing campaign. It not only aids in building a long-term brand-consumer relationship but also facilitates brand awareness and promotion.