Maximizing consumer engagement across all social media platforms is the best digital marketing strategy for FMCG brands to increase awareness about their products. Internet has become a necessity in modern-day households, and according to the top influencer marketing agencies in India, consumers who have access to the internet spend almost twice on FMCG products.
In such a scenario, influencer marketing serves as a great tool for brands to create better consumer engagement, drive more sales, and increase revenues. Let us now look at some of the major trends FMCG brands can use to win the social marketing game:
1. Personalized Messaging Strategy
Creating a personalized messaging strategy makes consumers feel that a brand is well-aware of their needs and interests. Communicating with consumers individually rather than a homogeneous group helps brands to win the trust of their consumers. Retargeting enables brands to showcase products which align with the interests of their consumers, leading to improved quality of leads and increased conversion rates.
2. Instagram Stories
Instagram stories have become a popular medium for brands to communicate with their consumers. Actively posting your creative stories on Instagram is a great tool for FMCG brands to promote their products. In addition, Instagram now allows you to tag and link to pages, which enables brands to generate more traffic on their website, leading to increased sales. Besides, Instagram stories are also an excellent way to maximize consumer engagement through user-generated content, polls, and contests. However, brands should ensure to contact only the best Instagram outreach agency in India to gain maximum benefit from the platform.
3. Connecting with the Top Influencers
According to statistics, trusted recommendations influence the buying decisions of over 90% consumers. Contacting the top influencer endorsement agencies in India and connecting with the right influencers is an effective way for FMCG brands to increase awareness about their products while driving higher sales.
4. Video Marketing Strategy
Videos are an effective medium for FMCG brands to make their target audience understand their products better. It is a proven fact that video content creates a bigger impact on consumers and influences their buying decisions. Brands can connect with the top vloggers on YouTube and create compelling videos to attract a wide range of consumers towards their product. This will not only help them in maximizing product awareness but also yield a higher ROI.
As the competition in the digital world is continuously rising, more and more FMCG brands are using influencer marketing as their key marketing strategy. However, the influencer outreach programs created by the top influencer marketing agencies in India can be of great help for FMCG brands to connect with the right influencers for promoting their products.