The rise of various social media platforms along with influencer marketing has effectually changed the dynamics of the whole marketing game lately. According to experts, the rise of influencer marketing is so evident that it became the fastest growing online customer-acquisition method with a share of almost 28%. It was also claimed that almost 86% marketers incorporated influencer marketing in their marketing strategies in the year 2017.
The new informational era has opened the gates of the social media market to new influencers. There are various types of influencers that are pre-dominantly working in order to promote brands among the social media population. Some of them include:
1. Celebrity Influencers
A celebrity influencer is a significantly popular social media figure (an actor, artist, composer, etc.) that has a huge number of fans and followers. Lately, many big brands have associated with the best influencer marketing agencies in India in order to connect with influential social media personalities and reach a wider audience. Although working with them is a costly affair, they still offer a great exposure to brands and potentially provide them with a high ROI.
2. Trendsetter Influencers
These influencers ensure progress in various domains including beauty, fashion, entertainment, technology, etc. According to experts, trendsetter influencers hold a significant amount of social media power that can effectively boost a brand’s awareness. They have a large social media following that helps brands to penetrate into the young adult market.
3. Expert Influencers
As the name suggests, expert influencers hold extensive knowledge about a particular field and their followers dedicatedly hang on to their recommendations. An article from Forbes claims that the power of influencers is not necessarily determined over their follower count but with their ability to actually influence people via authenticity and curation. These influencers are highly-skilled and knowledgeable people who can help brands to reach out to an appropriate and specific audience.
4. Advocate Influencers
According to social media examiners, advocate influencers are seen as 70% more reliable information sources. They may not have a massive flock of followers, but their community trusts them. Thus, many brands include advocate influencers as a part of their marketing strategy in order to boost the awareness of their products and build a loyal customer base.
Nowadays, a brand is no longer what it tells its consumers but what its consumers tell each other. This consumer oriented approach has leveraged brands to get in touch with the top influencer marketing agencies and influencer outreach agencies in India that can connect them with the best social media influencers.