According to the top Instagram outreach agencies in India, most modern-day brands are leveraging the power of Instagram to drive better engagement with their target audience and boost sales. In such a scenario, brands are increasingly collaborating with influencers and exploring innovative ways to improve the visibility of their products or services on the platform while maximizing their ROI.
Let us now look at some of the creative formats brands can use to boost their presence on Instagram:
Instagram stories allow brands to effectively deliver their message to a wide range of audience multiple times a day. Engaging stories with soundtracks, filters, GIFs, or stickers help consumers to get an insight on what a brand really stands for, while helping brands boost audience engagement. In addition, influencers with 10k+ followers on the platform can even include a hyperlink with their stories, which can help brands achieve maximum conversions.
Boomerangs are an eye-catching means for brands to spice up their stories or feeds on the platform. These quick and quirky short-form videos help to instantly catch the attention of audiences, enabling brands to improve their visibility on the platform.
In recent times, the smartphone technology has evolved which allows the instant creation of high-quality videos. Whether it is the brands looking for audience engagement or the influencers looking to grab the attention of their followers and brands, stunning, high-quality videos are a win-win situation for everyone – brands, influencers, and also audiences.
As per the best influencer marketing agencies in India, slow motion videos allow brands to give their content a professional, cinematic feel while enabling them to capture each and every moment in stunning detail. These videos help audiences to minutely look at the message a brand is trying to deliver, and provide brands with maximum chances of improving audience engagement.
Instagram carousels are a clever way for influencers to capture the attention of their followers as well as brands. Instagram allows to upload 10 pics or clips in a single post, which enables both brands and influencers to captivate their community in a little more detail and maximize engagement.
While these creative formats are helpful for both brands and influencers to boost their visibility on Instagram, it is equally important for them to collaborate with the best Instagram outreach agencies in India to explore maximum benefits of the platform.