We all have made bad decisions time and again. That’s how you grow, they say. When it comes to crowdfunding, many are often seen making a bad choice in terms of either not knowing who the right influencers for the brand are, or how to approach them.
Let’s take a look at these 5 easy and effective steps that will attract influencers to your utmost benefit as a crowdfunder:
- Influencers are not crowdfunding professionals who will re-tweet or write up your campaign. They are neither backers doing your job for cold money; they are with you only if they believe in your brand/purpose. Remembering this point is a good start to focus on things that work.
- Identify influencers who share the same ideology as yours to make your efforts turn into success. This will save your time on approaching people who are unlikely to support you. Thanks to technology, there are many search tools that can help you find and connect with influencers in any industry.
- Qualify influencers in terms of their engagement capabilities. This can be done by looking at how active they are on social media and at the number of replies they get on an average. Sweat on influencers with at least 30 per cent or better reply ratio.
- Connections do not build in a day, which is why it is important to follow and observe your targeted influencer’s activities. The next step after this is to add them to your ‘Influencer’ list on Twitter to keep things organized for yourself. They will receive a notification from Twitter for the same and before you have contacted them, you have initiated the process to stay in their radar in a positive manner.
- Make contact but only to appreciate their work and not to ask for anything. You need not pitch or sell on your first round of engagement. Once you have built a rapport by engaging with them on a daily basis, it is time to deliver your pitch. The best way will be to ask for their opinion and get their feedback, rather than asking them to support your campaign. Chances are that they might not revert to the way you would have liked, but you can contact them again with periodic updates in a non-spammy fashion.
Building a network of influencers for your crowdfunding campaign won’t happen overnight. But, using the right tools, or hiring an agency that can provide you with an influencer marketing platform might just do the trick!