Instagram launched its long-form video sharing feature, IGTV in June 2018. Though it was a comparatively novel attribute in the social media domain, it gained noteworthy popularity in a very short period of time.
Lately, Instagram made IGTV previews appear on the regular user feeds alongside the conventionally posted videos and photos. This skyrocketed IGTV views by almost 300-1000% and eventually caught the eyes of the marketers. Fortunately, the feature is not oversaturated with marketers longing for attention (yet). This is good news as it offers marketers a great scope to innovate and use the feature creatively.
Some simple yet effective tips to start your IGTV strategy are:
1. Analyze your audience
Instagram is used by almost 500 million people on a daily basis. Since it caters to people with varied interests, it is vital to identify the relevant target audience for an effective IGTV strategy. As per the best instagram marketing agencies in India, promoting IGTV content in an appropriate audience domain ensures maximum engagement, and possibly, higher conversion rates.
2. Keep note of the format
Unlike other video formats, IGTV is primarily developed for vertically composed videos. Thus, people are suggested to shoot and upload the footage accordingly. One should not presume viewers to switch their screen orientation for viewing the content (as in the case of horizontal videos).
3. Keep it short
Though users can upload long videos (up to 10 minutes) on IGTV, it is suggested that content creators should keep the videos short. The best isnstagram outreach agencies suggest it is best to upload a 2 to 5 minute long video as it keeps users’ interest intact.
4. Decide on fresh visuals
According to the best social outreach agencies, innovation and creativity are the keys to success in Instagram’s competitive environment. Thus, it is important to implement novel ideas and decide on fresh visuals. For instance, users can shoot their IGTV videos at different locations rather than the same set.
5. Add appropriate subtitles
IGTV allows the users to add subtitles to the footage. Adding subtitles is important for a couple of reasons. Firstly, it makes it relevant for people with hearing problems. Furthermore, a research asserts that a certain percentage of people watch videos with sound-off and adding subtitles will cater to their interests as well.
IGTV has somewhat aided Instagram’s transformation from a photo sharing space to a video sharing one. However, the feature is still evolving and brands (and influencers) are continuously learning about its possible potentials.