Influencer marketing has proven to be a great tool for brands looking to increase conversions and create awareness for their products. However, since it is still a new marketing platform, there are several brands who aren’t able to utilize this powerful platform in an effective manner.
Let us now look at some of the important mistakes brands should avoid when opting for influencer marketing campaigns:
Wrong Choice of Influencer
Choosing the right influencer for your brand is highly essential for a successful influencer marketing campaign. While several influencers will say yes to brands if they’re paid the right amount on money, brands should only reach out to the top influencer marketing agency in India who can connect them to the right influencers for their product.
There are a number of social media platforms brands can use today to drive effective marketing campaigns. However, brands should remember that not all platforms are suitable for all kinds of marketing. For instance, if you’re looking to market an experiential product with a static image or a ten second video, Instagram is not the right platform for it, even though it is one of the biggest influencer marketing platforms. Instead of looking for what’s trending, you should reach out to a platform where there’ll be more people who will engage with your product, and the best influencer outreach agencies can help you in that.
Influencers provide authenticity to a product, and are sometimes trusted more than celebrities by consumers. In such a scenario, it is important for brands to give influencers some creative freedom as they are experts in talking to the consumers. Avoid setting guidelines that are too strict for influencers to work on. Trust them as they know best what the audience wants to see.
Not Following Up
Influencer marketing is all about building relationship with consumers. Brands should try to cultivate an ongoing relationship with influencers instead of just going for a one-time contract. Even influencers with millions of fans can greatly help brands to market their products in an effective manner.
Several marketing experts consider influencer marketing to be a great marketing platform. However, results in an influencer marketing campaign can be hard to measure. Calculating the cost per engagement/impression is the easiest metrics to measure the results of an influencer campaign. For posts that have trackable links or codes, you can calculate sales per dollars spent.
In times to comes, influencer marketing would prove to be a serious business, and one of the best ways for brands to market their products. However, it is important to only partner with the top influencer endorsement agencies in India having professionals which can create effective influencer outreach programs that can help brands to achieve maximum return on investment.