With games like Pokemon GO, PUBG Mobile, and Clash of Clans, the gaming industry has seen tremendous growth in the last few years. The rapid advancement in technology has given rise to numerous opportunities for mobile gaming app developers to succeed. However, with growing competition, you need to adopt unique strategies or redefine your existing marketing tactics in order to ensure that your product survives in the industry. One of the new strategies that is being increasingly embraced by mobile game developers is influencer marketing.
Here are a few influencer marketing tips that can help mobile game developers promote their new game in a more effective manner:
Contacting the Right influencers
Influencers have a huge social media following because of their dedicated niche. As a game developer, you should approach an influencer who is a perfect match for your game promotion. However, you should ensure that he/she should be convincing enough and can represent the true spirit of your game. You can also contact the best influencer marketing agencies in India which have connections with the top influencers in every field. These agencies can act as a neutral medium and help you find the right influencer for your game.
The success of influencer marketing depends on an influencer’s ability to communicate and engage with the target audience. Brief your influencers about your goals and expectations, and at the same time, give them creative liberty because they know how to push the right buttons so that your game resonates with the audience.
Adhere to the Rules
Make sure the influencers get what they deserve. Before signing the deal, ensure that the influencers agree with all terms and conditions. You can take help of the top influencer endorsement agencies for this.
Build Good Relationships
Always try to build a good relationship with influencers because they are the new celebrities of the digital world. Moreover, they are followed by millions of users. You can offer anything from intangible things like attention and time to tangible things like trips or invitation to exclusive events. The only reason is to increase your brand recognition.
Go for Performance-based Payment Method
Most established influencers prefer fixed payment method, but if you are starting out in the market, it may prove to be costly. Try to make a deal which is based on performance of the influencers. It includes Payment models like CPI, CPC, or CPM.
Many game developers have risen with influencer marketing. However, it is very important to approach the top influencer outreach agencies in India having contacts the best influencers in the gaming field in order to engage with your target audience in a more effective manner.