The last few years have seen a gigantic growth in influence marketing as a standalone marketing strategy for brands. It has proven to be one of the most productive and successful strategies for brands to connect with their target audience.
Every New Year brings new challenges for marketers to promote their brands in the most effective way possible. As 2019 is approaching, marketers are in full swing in planning their influencer marketing strategy for the year.
Here are a few important trends we are expecting to see in 2019 and marketers should be aware of them if they want to expand their reach and business:
1. Journey from Influencers to Entrepreneurs
Influencers will transform their personal brand to real life business in order to increase their reach. There are many social media personalities who proved that converting social media success into real life venture can be a lucrative business model. Their goal is to bring their business concept to life through content and commerce.
2. Building Long-term Relationships
Brands should see their relationship with influencers as a partnership rather than purely transactional. By building a good relationship, you will help promise commitment and a more active and positive approach to the work on both sides, along with a high ROI. According to the top influencer marketing agencies, brands should always approach influencers with an open mind, treat them as human beings and not as marketing machines, be clear from the beginning about their goals and objectives, and avoid micromanagement. Good partnerships can lead to long-term relationships which are beneficial for any business.
3. Influencer Podcast
More and more influencers have started to realize the potential of podcast. It is a great medium to reach out to more consumers by sharing profound and intimate thoughts, opinions and advice at a personal level. Podcasts work best for both B2B as well as B2C.
4. Disclosure of Sponsored Content
The proper disclosure of sponsored content will play an important role in contributing to the professionalism of the marketing industry. It also keeps influencers away from legal trouble. Transparency is extremely important in differentiating the brand-influencer content and organic content.
5. Reaching out to Influencers will become Tougher
With every new influencer joining the marketing landscape, more and more brands are seeing the potential of influencers to reach to the wider audience. Due to the increasing competition, marketers and influencers will have to use different strategies to tell authentic stories which can engage their consumers.
Influencer marketing has been successful because it lends a human touch to brands. 2019 is going to be another year that would require authentic hunger for pleasing the consumers. In such a scenario, it is important to contact the best influencer marketing agency which are known to design tailor-made influencer outreach programs based on the New Year’s marketing goals and objectives of brands.