Initially launched in the year 2010, Instagram has experienced consistent growth with time to emerge as a social media powerhouse in this digitally-driven world. As per the latest statistics, the social media platform has a staggering 1 billion monthly users and 500 million daily users. It is recognized as the largest growing social media platform with nearly 89% of marketers considering it as the most important influencer marketing channel.
According to the top influencer marketing agencies in India, Instagram is the biggest and one of the most suitable platforms for brands and businesses to carry out promotions. It provides them with an opportunity to reach out to new audiences without spending hefty amounts like in the case of traditional advertising.
Instagram has the fastest growing network of influencers who churn out millions of sponsored posts to reach their niche audience directly on behalf of the brands. However, the top influencer outreach agencies suggest that brands should collaborate with only those influencers who savour a notable organic presence on Instagram.
So if you want to become a successful Instagram influencer, here are some ways that can help you grow your organic presence:
1. Cross promotion
Cross promotion means promoting and sharing content across various social media platforms. For instance, if you post a photo or a video on Instagram, you should cross promote it on other platforms like Facebook, Twitter or Snapchat as well. This will not only amplify and broadcast your presence on Instagram but also boost the reach of your content.
2. Add Emojis
Emojis are fun. But most importantly, they are the universal language of Instagram. Interestingly, Instagram itself reported that nearly 50% of all the captions and comments made on the platform include an emoji or two. Moreover, since emojis are searchable, they also make it easy for people to find you.
3. Use hashtags
According to the best influencer marketing agencies in India, using appropriate hashtags increases the visibility of the post. It is also claimed that relevant hashtags expose the photo or video to a larger targeted audience. However, one can only use maximum of 30 hashtags per post on Instagram.
4. Share for share
This is probably one of the easiest tactics that you can use several times on a daily basis. Users are required to form connections with similar businesses on Instagram to reach and gain new followers. Thus, you should collaborate with other influencers in order to promote posts through each other’s accounts.
5. Organize giveaways
Giveaways act like a bait to gain new followers. Brands and influencers should organize giveaway competitions that will encourage people to promote a post among their friends. It is also an effective way to increase the reach of the post.
Apart from the above-mentioned ways, it is equally important for you to craft a bio that clarifies the purpose of your account. Your bio should provide answers to your potential followers as to why they should follow you and what they can expect to see.