Instagram is a powerful social media and influencer marketing platform which has proven to greatly help brands in creating better engagement with their target audience. However, the best influencer marketing agencies in India will tell you that driving traffic and creating brand awareness on Instagram is not an easy task to achieve.
Creating successful marketing campaigns on Instagram requires paying careful attention to minute details, which is wholly dependent on how well you manage your account on the platform.
Let us now look at some of the best ways brands can use Instagram to create awareness for their products:
Provide All Information
Firstly, fill out all complete information on your profile as this will allow users to easily search for you on the platform. Secondly, post content of the highest quality. For instance, designers must ensure that their art is of high resolution, and photographers must post clear images.
Instagram doesn’t stop you from posting more content. However, it is important to keep your posts regular and consistent. If you post twice or thrice a day, make sure you do it consistently, especially during weekdays. You can post additional content on weekends if you wish.
Use Hashtags, Emojis, and Link
Brands should use proper emojis as they can greatly help in boosting engagement rate with consumers. Also, relevant, specific and branded hashtags should be used for every post to connect with the audience in a better manner. You should add links to your posts, but only when you have something relevant to offer. Linking too often can disengage your audience.
Follow, Like and Comment on Similar Posts
When you follow accounts that post similar content as you do, there are high chances that they might follow you back. Although it is not at all necessary to follow every account you come across, it is always a good habit to like an image or comment on posts which are similar to yours.
Hosting a photo contest is a great way to gather more followers and increase consumer engagement. We see many brands do this on a regular basis. All you need to do is create a theme for the images, set a winning prize, and ask people to join the contest by following you and tagging content with a specific hashtag.
Experiment with Videos
Videos always create higher engagement than the written form of content. By creating a reasonable video for your brand, you’ll be able to better engage your target audience which can help your brand grow on the platform.
As Instagram has become one of the biggest social media platforms today, it is extremely important to contact only the best Instagram outreach agencies in India who have rich experience in creating tailor-made Instagram outreach programs, and are proven to help brands get maximum returns from their digital investment.