In the present day world, where advertising as a medium is fast losing its credibility, and more and more people are inclined to rely on their social media feeds, it is becoming extremely imperative for brands to boost their social influence marketing. As is with everything else, this is easier said than done. However, with a few simple tips, your brand can perform exceptionally well on this front and reap the many benefits that the influencer marketing platform offers.
- Choose the Social Media Platforms
Given the numerous social media networks that people use on a day to day basis, choosing the platforms that are apt for your brand or business is the first step towards growing your social influence. The platforms you chose will be mostly dependent on your brand. If your brand is all about adding aesthetic value to people’s lives, then Pinterest and Instagram are where you should be at. On the other hand, if your business is an e-commerce portal, having a Facebook profile that links to your website will be the right thing to do.
- Create a compelling profile
For each of the social media platforms that you plan to reach out to your audience on, you ought to create a compelling profile. Make sure that the profile gives a definite personality to your brand, and that it is more or less identical across all platforms. Make sure your brand's logo and caption stand out on each of your profiles, such that it is easy for your audience to identify with the same.
The trick here is to instigate the audiences’ interest right in the first go and make it rise, eventually.
Once your profiles are all set up, you must go ahead and talk about what is it that you offer. It may be a product, a service or simply an idea. Whatever is it, present it to your audience. Let the view it, analyse it and fall in love with it. However, always keep in mind that social media is more than just about advertising your brand, it is about creating a two-way dialogue between your brand and your audience. Hence, don’t forget to ask for you’re the views and opinions of the people that matter the most to you. Then again, make sure your content offers some value to your audience, either in the form of education, entertainment, or even encouragement. This will help you maintain a respectable level of engagement.
Once you have started sharing the content on your social media profiles, it is important that you maintain a certain level of consistency with the same. Not only will it keep your audience hooked to your page, but will also build a positive perception about you in their minds. Here, by consistency, we imply that you should maintain a schedule regarding the content you post, along with responding to all the comments and queries that come your way.
- Be appreciative of others
Every once in a while, bring other brands into the limelight. They need not be your competitors, but anyone who is doing some good work, has taken a good initiative, or in some way or the other be of any interest to your audience. This will add some variety to your content while letting your audience know that you truly care about their likes and concerns.
Whether it is simply giving a note of thanks to your audience for their loyalty, or sharing knowledge or information that can be of use to one and all, make sure your brand is always generous. Create your brand’s personality around magnanimity, and before you know it, it will become greater than anything you had ever imagined.
- Leverage the Power of Influence Marketing
When it comes to introducing your brand’s influencer marketing campaign, don’t shy away from roping in the best of influencers from the industry because influencers play an important role in promoting a brand’s campaign. Pitch the idea to them, and let them take the reins for a few hours or days. Not only will they help attract a large chunk of your target audience within this short span of time, but will also help add a new dimension to your brand’s personality. Of course, your chosen influencer must resonate with what your brand intrinsically stands for.
We hope that these tips will guide you on your way to executing a successful social media campaign for your brand. And just in case, you want this activity to be undertaken by experts, feel free to get in touch with one of India’s leading influencer marketing agency and see your brand grow into an overnight success.