Influencer marketing is a novel marketing approach that connects brands with their relevant target audience via social media influencers. It is a highly effective tactic that focuses on collaboration and engagement for driving desirable results.
As per the top influencer marketing agencies in India, a higher engagement rate signifies that the message is circulated effectively in the relevant audience domain, which eventually increases the rate of conversions. Thus, brands as well as the influencers use various tactics and social media features to drive engagement on their posts. One such tactic is doing live sessions on social media platforms.
According to the best content creator agency in India, doing live sessions on popular social media platforms is one of the best ways of interacting with the audience. Talking of popularity, Facebook and Instagram are the two biggest social media platforms that allow people to conduct live sessions.
But which is better for your brand? Let’s find out.
Facebook acquired the popular photo sharing platform Instagram in 2012. Though owned by Mark Zuckerberg’s brain child now, Instagram has surpassed Facebook to emerge as the best and the most preferred platform in the influencer marketing domain.
According to the best influencer marketing agencies, though both the platforms share the same ad network, their live feature is different in nature and appropriate for varied uses. Here are some exclusive features of Facebook Live vs. Instagram Live:
Instagram allows the user to conduct an uninterrupted live session of about 60 minutes. On the other hand, Facebook provides some advantage to its users by allowing them to conduct a session of maximum 8 hours.
Facebook allows the user to save the live session on the page after it has ended. This is beneficial as social media users who missed it in the first place can watch the recording later in time. Contrary to this, Instagram automatically deletes the recorded footage of the live session after 24 hours.
In Instagram, analytics are limited and include the number of viewers only. However, live session analytics by Facebook offers more extensive video metrics.
Reach is probably the most important factor that can influence a brand’s preference for a live session. As per Dreamcast, Facebook sends the notification of a live session to a limited number of people (followers) whereas Instagram live sessions savour greater reach as the platform also prioritizes them on the stories section.
The top content creator agencies in India further assert that while Facebook offers permanency, Instagram offers greater reach and prioritization with the live feature. Thus, brands should thoroughly analyse the feature on both the platforms and use the above-mentioned information to make a final decision.
Read more about Facebook influencer marketing and its benefits