In today’s digitally transforming world, it has become imperative for enterprise owners to incorporate YouTube marketing as an integral part of their business strategy. With over one billion active users and accessible in 76 languages, YouTube accounts for almost 90% of the world’s population. That is a big number, isn’t it?
You must have read several books, newspapers throughout your life, how much of what you have read do you remember? Not much, I guess. But, you do talk about the advertisements which mark an impression on you, right? Business owners realized it long back that visual representation of their products is the best way to build their brand, which is why they spend millions of bucks to visually reach out to the target audience. For this, videos have a huge advantage over any written content to influence the masses.
YouTube is the biggest online video platform and the second most sought after search engine in the world. A video strategically marketed on YouTube reaches out to more than half of the world and creates a massive impact on the audience. There are ‘n’ number of videos on YouTube which solve the purpose of everyone who visits the website. A well-made 20 second video advertisement before or in between a video is sufficient to engage your target audience with your product.
As per a survey, 59% executives prefer watching videos over reading text and adding to that, YouTube serves as the number 1 influencer marketing platform for companies to market their products. With one-third of the total online activity going in watching videos, YouTube helps companies enhance their overall brand presence. Along with that, it helps companies promote their product in unique ways making it easier for the viewers to grasp and consume the content.
Social media being the booming industry and having a global presence today, allows high quality videos to spread across the network through sharing. Companies are able to leave an impression of their product over the masses with these videos and gain popularity. YouTube also provides optimized marketing campaigns which enable brands to reach out to specific people who are most interested in their product.
There are many YouTube marketing companies in Delhi, but Blogweet specializes in creating a buzz around products with the most appealing videos which influence the audience and build healthy conversations. The viral content-rich videos catch the attention of major influencers who join the conversation and allow the brand to reach out to millions of viewers adding to the overall value of the company and offering the best possible use of the ever so effective YouTube marketing platform.