Q1. Hi Ankit! What motivated you to become an influencer?
After a year of food blogging with my friend during the last year in college, I decided to make a bigger platform on travel and lifestyle. This was the time I started “crazemag” in 2016. Seeing that there are very few men’s lifestyle bloggers in Delhi motivated me to start my own blog. I started by posting my own travel and lifestyle pictures on Instagram, and the rest, as they say, is history.
Q2. How does a casual day look like for you?
For me, every day is a new day with new challenges. From shooting for a brand’s campaign to making content for my portals, writing a good Instagram caption to chilling on vacation or attending exclusive events, there are no set plans for the day. One thing I make sure to include in my casual day is good food.
Q3. What according to you is your Unique Selling Point?
I’m not perfect and neither is my audience, but the difference is that every day, I strive to become a better version of myself, and that is the USP of my portal. I’m eating healthy and staying fit, exploring new destinations, working on my photography skills, experimenting in fashion and trying new places in and around the city.
Q4. Which was your most exciting campaign so far and what about it challenged you as an influencer?
Making a rap for KFC’s new product. I haven’t publicly made a video of myself making a rap song for a brand, but I got appreciated for it once it went live. It came out to be very funny in the end.
Q5. How do you choose the brands you work with? What are the criteria?
I like to work with brands if they’re offering something unique, something people actually want to try or experience. While there’s particular criteria for me, I like if professionalism is maintained. Things should be clear from both the ends in terms of deliverables and expectations.
Q6. What strategies do you use to measure the results of your social influencer campaign?
Growth Marketing is the only key.
Q7. Your biggest professional 'aha' moment so far has been?
Riding in a vintage Austin around the City of Lakes - Udaipur. That felt like living a King’s life, a royal experience I can never forget.
Q8. How has your life changed since becoming an influencer?
People take you more seriously. They want to take my opinion for everything. I get experiences I can never forget and the best part is to meet so many inspiring people, even celebrities.
Q9. What does the future of influencer marketing look like to you with respect to brand building?
There will be 10x more influencers than what we have today. But brands will have a better understanding of Influencers and their metrics to measure Influencer Marketing, and get the most out of influencer ads.
Q 10. What was your biggest professional failure to date? What did you learn from it?
When I stopped working on my food blog “Delhi Foodie” and closed it completely, I learnt that sometimes path is not that easy but one should keep moving forward.
Q 11. If you had to give one advice to the new bloggers/influencers in your field of work, what would that be?
Don’t run behind brands. Work on your content and yourself. Brands will follow once your work is good.
Ankit Sharma's Instagram handle - @mens.craze