Q1. Hi Asmita! What motivated you to become an influencer?
Honestly, Instagram is a great way to spot trends, with a host of fashion-forward bloggers promoting items of clothing that instantly become hot property. I got so fascinated with it that I decided to start a blog of my own.
Q2. How does a casual day look like for you?
Blogging has been a life changing experience for me and has given me a lot of flexibility with regard to my schedule. There is hardly a case where I don’t work anymore. My day typically starts at 9 AM. I wake up and check all the recent updates on my social media handles, which I think is a bad habit and I need to change that! I grab a small snack before leaving for the gym. I come back and work on my blog posts, followed by replying to emails. I check if I have any important shoots or events to attend on that particular day. Once done, I spend time with my family.
Q3. What according to you is your Unique Selling Point?
Being different is being alive! That might sound a little dramatic, but it is totally true. If your blog is the same as all the other fashion blogs out there, then you are going to fail and give up within a few weeks. I make sure to give my blogs and posts a personal touch so that the audience can relate with me and my work.
Q4. Which was your most exciting campaign so far and what about it challenged you as an influencer?
My campaign with the Denmark tourism was by far the most exciting one. Like every other exciting influencer marketing campaign, this one too pushed me to my limits, helping me redefine and realise my potential in a renewed way.
Q5. How do you choose the brands you work with? What are the criteria?
I try out the products and services personally before promoting and spreading a word about them. I post about it only if the brand is worth it and fulfils its promises no matter how much I am getting paid for the same.
Q6. What strategies do you use to measure the results of your social influencer campaign?
Metrics and data are important when measuring the success of a campaign, but not all metrics are helpful all of the time. Depending on the goal of your campaign, whether it is brand awareness, sales conversions or something else, different metrics will be the most relevant to help measure the success. For example, if the brand’s goal is to increase social media followers and build a community, revenue figures are not relevant to assess whether you have achieved the goal.
Q7. Your biggest professional 'aha' moment so far has been?
Getting my first international travel collaboration with Denmark tourism.
Q9. What does the future of influencer marketing look like to you with respect to brand building?
It is quite evident that influencer marketing has been extremely effective so far. And it is also growing much faster than other traditional forms of digital marketing. So it is likely that brands will divert their focus on influencer marketing and make more investments to enjoy the full benefits.
Q 10. What was your biggest professional failure to date? What did you learn from it?
Your personal life, your professional life, and your creative life are all intertwined. I went through a few very difficult months after my graduation where I felt like a failure. But it was actually really important for me to go through that. Everyone around me was settling for the conventional, well paid jobs and I chose a profession as risky as digital marketing. But I guess I am happy about my decision now!
Q 11. If you had to give one advice to the new bloggers/influencers in your field of work, what would that be?
If you want to be an influencer, you need to provide followers with something they actually care about something that can improve their life in some way and all done in a creative and accessible way.
Ashmita Arora's Instagram handle - @asmitarora