Q1. Hi Sana! What motivated you to become an influencer?
Honestly, people who let me down became the stepping stone here. I was a very demotivated student and was a butt of everyone’s jokes, until one blessed day I realized what I am capable of doing. Since then, there has been no looking back. It’s an interesting transition and part of my life now.
Q2. How does a casual day look like for you?
Gym, work, social networking, brand research, and some reading.
Q3. What according to you is your Unique Selling Point?
I would say it’s my speaking skills. I am very convincing when I speak.
Q4. Which was your most exciting campaign so far and what about it challenged you as an influencer?
I was recently was asked to promote VLCC’s two-in-one sunscreen and cream. I did it in such a way that it did not really looked like a promotion, but more like a review. It worked wonders because it was an honest review as I tried the product myself before convincing my followers to go for it.
Q5. How do you choose the brands you work with? What are the criteria?
Foremost, they should not be harmful in any way. Secondly, if I doubt anything of such sort, I do not deal with such products/brands because people do consider my review credible and I want my followers’ loyalty and trust; it is one thing I will never break.
Social influencing brings social responsibility as well!
Q6. What strategies do you use to measure the results of your social influencer campaign?
Since I have got a business account with more than 5 lakh followers on Instagram, checking all of it is important. The business profile gives all details via insights, and I also use social blade at times to see how my reach is working.
Q7. Your biggest professional 'aha' moment so far has been?
First, when I crossed 5 lakh followers within 2 years of being an influencer. Also, when I am invited as a judge to fashion shows in top colleges of Mumbai, where I used to participate myself a year back.
Q8. How has your life changed since becoming an influencer?
Those who used to call me a fashion disaster now call me up for fashion advice.
Q9. What does the future of influencer marketing look like to you with respect to brand building?
It’s extremely bright because more than television, digital and social media is taking over. Many people seek credible reviews from an influencer like me before opting for a brand. Although, it is becoming very commercial, but is going to be the next important job in the near future.
Q 10. What was your biggest professional failure to date? What did you learn from it?
Honestly, none! I never failed as such, however, I made small mistakes, but have always learned from them too.
Q 11. If you had to give one advice to the new bloggers/influencers in your field of work, what would that be?
Just be yourself and do not copy other influencers. You will end up losing your USP in doing so!
Sana Khan's Instagram handle - @sanakhan00