Q1. Hi Riya! What motivated you to become an influencer?
I've always been fascinated by fashion trends and all things fancy. When I started using Instagram, I was smitten looking at the work of International bloggers and loved how they showcased their personal style. This motivated me to be well-dressed even during my college days. Never imagined that this would end up being my passion cum profession though. People started admiring my style and that boosted my confidence to show what I inhibit as a young fashion freak. My family & friends played an important role in nurturing my passion and helped me a lot in starting my blog and everything. That's how it all started!
Q2. How does a casual day look like for you?
A casual day for me begins at 12pm If it is a work day, then probably by 8 am where I am all set to shoot & create content. When the weather is not in my favor, I enjoy working from home while watching Netflix and being in my cozy outfits writing blogs. Besides, I love meeting my friends and doing crazy stuff.
Q3. What according to you is your Unique Selling Point?
For me, there's no shortcut to good content. I believe in the motto: 'When you strive hard, you seek the best result.' I give my 100% in everything and pay attention to the minute elements that make a huge difference in my Norm 1 of creating amazing content. My Norm 2 is being confident in what I do. Norm 3 is wearing trendy yet relatable outfits that my audience can relate to. And Norm 4 is to hunt the best possible backdrops & give out good quality pictures.
Q4. Which was your most exciting campaign so far and what about it challenged you as an influencer?
Collaborating with a brand that wanted me to explore a 3D angle to an image where I would look smaller than my shoes would top the list. I never imagined creating a content like this. It was my first experience. As an influencer, we love experimenting & this was one such instance where I had to go all out with my imagination. This campaign pricked my imagination buds for sure.
Q5. How do you choose the brands you work with? What are the criteria?
I am blessed to get proposals from a lot of brands but factors that make me work with them are:
a. The brand should be in sync with my style & persona
b. I should be able to relate to them.
c. Considering what my fans would need in the near future.
Q6. What strategies do you use to measure the results of your social influencer campaign?
No strategies as such, but just building a healthy balance between the brand's & audience's expectations.
Q7. Your biggest professional 'aha' moment so far has been?
A very small moment but yet close to my heart. While I was attending an event, a mother came to me and kept appreciating my work. Generally, youngsters come to me and express their love for my work, but a mother turning up was kinda overwhelming.
Q8. How has your life changed since becoming an influencer?
Life hasn't changed but it has become better. People have started knowing me through my brand. CIAC fans look up to me for feedbacks. I love how I’ve created a virtual family.
Q9. What does the future of influencer marketing look like to you with respect to brand building?
Influencers truly abide by their word of influencing people and this shall persist in the future too as people love personalized feedbacks, and this converts sales for brands.
Q 10. What was your biggest professional failure to date? What did you learn from it?
I always treat failure as a lesson and try to learn from it in every situation. Doing things that make sense and I love have been some of the key aspects of my journey so far.
Q 11. If you had to give one advice to the new bloggers/influencers in your field of work, what would that be?
Be you. Express your style on your page and don’t blindly follow what others are doing. Remember there's a reason to why everyone loves your work. Your personal touch will make your blog stand out from others. And most importantly, believe in yourself because all you have is YOU, especially when things are not going right in work.
Riya Jain's Instagram handle - @caughtinacuff