Q1. Hi Sacheen Gupta! What motivated you to become an influencer?
Since my college days, I was a fashion enthusiast and would focus on my styling. I used to guide my friends on dressing and styling. Later I came across this influencer marketing platform, so gave a thought why not motivate and guide people across the globe for better and new styling, and I started without any help. Now after spending 2 years, I can say people do ask me lot of questions regarding changing their wardrobes and new styles.
Q2. How does a casual day look like for you?
A casual day for me is going to the gym early in the morning, then working, and finally spending quality time with family and upgrading my knowledge.
Q3. What according to you is your Unique Selling Point?
My USP is that I influence people to stay fit along with styling and grooming. Also, I promote those styles which everyone can easily relate to and carry anywhere without any hesitation.
Q4. Which was your most exciting campaign so far and what about it challenged you as an influencer?
I was a part of the Flipkart Ideas Campaign wherein I had to make a variety of videos and photos in different styling with the new feature on the Flipkart app.
Q5. How do you choose the brands you work with? What are the criteria?
After I get a collaboration, I see if it is really worth my hard work and is it really trustworthy to promote. Hence after my use, I promote them.
Q6. What strategies do you use to measure the results of your social influencer campaign?
I check the statistics of each and every post and analyze what went well and what not in terms of quality, pose, styling, timing of the post, etc.
Q7. Your biggest professional 'aha' moment so far has been?
Being featured on the official page of @Amazon where hardly any influencers get featured was a really proud moment for me.
Q8. How has your life changed since becoming an influencer?
Honestly, I never thought it will change, but it has improved my confidence a lot! Now, I easily carry high fashion anywhere without any hesitation. Also, the best moment was when someone asked one of my friends, “Are you Sacheen's friend?” I am his follower and like his content. I mean people know me across India, and I get DM to meet people whenever I am traveling to any other city. I feel honored to know that people from other cities too want to meet me. Also, people see me with more respect now.
Q9. What does the future of influencer marketing look like to you with respect to brand building?
Of course, the future of influencer marketing is getting wider day by day. Be it giant players or small retailers in the market, all want to use the influencer marketing segment to promote their brand.
Q 10. What has been your biggest professional failure till date? What did you learn from it?
According to me, my biggest professional failure has been sticking to just one platform (Instagram). Now, I am exploring more options, building my website, and using other social media platforms too.
Q 11. If you had to give one advice to the new bloggers/influencers in your field of work, what would that be?
The one advice for budding influencers is that initially you will get both good and bad reviews, but do not get affected by what people say, just focus on quality work, learn from your mistakes, believe in yourself, have patience, and everything will be in your plate.
Q 12. How has working with an influencer marketing agency benefitted your career?
Yes, a lot! Best influencer marketing agencies know the worth of an influencer and give them what they deserve. Also, they play a vital role by providing a platform for brands and influencers to work together.
Sacheen Gupta's Instagram handle - @fashionisticfit