Q1. Hi Aiana! What motivated you to become an influencer?
I had always been an influencer for my immediate world - friends, family, colleagues, and acquaintances. Also the fact that I was a Style Coach and could have fun with fashion helped. Writing a blog and getting on Social Media seemed to be the right extensions of what I was already doing, and I was always confident about who I was which further helped me become an influencer.
Q2. How does a casual day look like for you?
Life of an influencer varies on a daily basis - no two days are the same for me. Broadly speaking, a day is either a mix or concentrated heavily on either conceptualizing, styling, shooting, writing, meeting brands for collaborations or attending events.
Q3. What according to you is your Unique Selling Point?
Just being myself is my biggest USP. No one can be as unique as oneself and I have a quirky meets classic sense of style, which I feel my followers are able to relate to and also replicate in their lives easily. I feel that this is the reason I’m able to better connect with them.
Q4. Which has been your most exciting campaign so far and what about it challenged you as an influencer?
In the recent past, I absolutely loved collaborating with Titan watches for their Masaba Designer Line. I wanted to keep the essence of the collection and the brand’s aesthetics intact while adding my own personal touch to it. So ideating and conceptualizing the visual representation of the same took time, and I absolutely loved how the campaign turned out in the end.
Q5. How do you choose the brands you work with? What are the criteria?
The brand, its values and the products have to resonate with me, that’s how I choose a brand.
Q6. What strategies do you use to measure the results of your social influencer campaign?
It’s a steady mix of analytics and gut feeling.
Q7. Your biggest professional 'aha' moment so far has been?
My biggest “aha” moment is yet to come, that’s what keeps me going.
Q8. How has your life changed since becoming an influencer?
Ever since I became an influencer, I am a part of new launches and get to experience products before they are launched.
Q9. What does the future of influencer marketing look like to you with respect to brand building?
I feel that influencer marketing is slowly going to be a key part of brands’ marketing budgets as an influencer is someone who can touch the audience like a real person and build a strong connection.
Q 10. What was your biggest professional failure to date? What did you learn from it?
Ups and downs, successes and failures are a part of both personal and professional life. Without pinpointing on anything in particular, I can say that whenever things haven’t worked out as planned, I have always tried to take them in my stride and move on positively. I’ve always learnt my lessons which helped me to avoid repeating the same mistakes again.
Q 11. If you had to give one advice to the new bloggers/influencers in your field of work, what would that be?
I always say to someone who is new in this field – “Always be yourself, keep the content true to its spirit, and be patient for it takes time and hard work to get ‘there’ like in any other job.”
Aiana Jain's Instagram handle - @aianajsays