Q1. What motivated you to become an influencer?
I personally believe, when something interests you, you automatically develop favors for it. My biggest motivation has been “ME, MYSELF”. I have always encouraged myself to do things I love, and being an influencer is one of them.
Q2. How does a casual day look like for you?
My casual day includes many activities - handling social media, interacting with my followers, posting creative content for my blogs, reading and replying to comments are some of them. Speaking with various brands and promoters are also a part of my daily routine.
Q3. What according to you is your Unique Selling Point?
USP means “What you have and competitors don’t”
My Unique Selling Point is my “Quality”. It is the quality which distinguishes me from my competitors. I never compromise on Quality.
Q4. Which was your most exciting campaign so far and what about it challenged you as an influencer?
Some years ago, a brand approached me with an exciting campaign. The overall idea was very nice, but it was a bit difficult to execute. As an influencer, I came up with unique and innovative ideas, and the execution came out perfectly.
Q5. How do you choose the brands you work with? What are the criteria?
I choose brands that are honest and do not mislead me. Their product/service should be ethical and useful for my viewers.
Q6. What strategies do you use to measure the results of your social influencer campaign?
A strategy may be defined as a plan of action designed to achieve long-term goals. Social media is an important platform to promote brands and products. The strategy which I use is “Planning”. I plan in advance about the brand and its respective social influencer campaign i.e. which is the best social media platform. I make a complete idea of the desired outcome and respectively check my results with the planned ones. I analyse the needs of the brand as well as my followers and accordingly work. Competitors help me to measure the results by seeing the participation because people check social media multiple times a day.
Q7. Your biggest professional ‘aha’ moment so far has been?
I’ve had many moments, but particularly talking about one, it would be when a celebrity approached me on his own, and appreciated me for the work I do.
Q8. How has your life changed since becoming an influencer?
My life has changed in a positive way after becoming an influencer. Before becoming an influencer, I did my work but without any suggestions, feedbacks, and responses. Now, I get feedbacks, responses i.e. I know what my audience expects from me. My personal knowledge and experience also gets enriched.
Q9. What does the future of influencer marketing look like to you with respect to brand building?
Brand building is a process of creating value to consumers. It includes everything what consumers know, feel, and experience about the business. The future with respect to brand building seems bright because nowadays, people are addicted to internet which means all of social media - blogs, videos and much more.
Q10. What was your biggest professional failure till date? What did you learn from it?
Once a brand approached me regarding work. As per their requirements, I did my work and they didn’t talk about the payment till almost 6 months. It was only when I told them about a legal notice that I got what I wanted. The incident taught me that without knowing the entire process, I shouldn’t work with the brand.
Q11. If you had to give one advice to new bloggers/influencers in your field of work, what would that be?
Keep a fixed target and after achieving that target, set bigger targets.
Interact with your viewers and take suggestions, feedbacks, reviews etc.
Kiran's Youtube Channel - Indian Mom On Duty