Online content and social conversations have a huge impact on consumer spending all across the world. As customers are getting savvier and skeptical, companies are finding it difficult to create content that’s persuasive and engaging.
In comes blogging outreach! Whether you are selling health products or tour packages, a single positive recommendation from a trusted source can win over your marketing plans in no time. Blogging outreach is about involving those influential people who can help build trust with your customers, and make every marketing plan more successful.
Who are influencers?
Influencers are socially savvy individuals who are well versed with social media, and can create a niche-based digital content that engages the end consumer more than an agency. There are millions of influencers that specialize in different verticals, making it easier for your brand to pick the right one and reach your potential customers in a better way.
This partnership with influencers, also known as influencer marketing, will be fruitful and worth your money only if you are choosing the right one for the job.
5 things to look for in an influencer
While it is easier and tempting to just go with the number of followers one has, it is important for you as a brand to look deeper when identifying online influencers for your campaign.
Relevance: Foremost, look at how aligned a blogger’s content is with your message. Your planning for a blogger outreach campaign depends on how well their personality, content and followers matches with your ideas. Merely picking one because they post content similar to what you deal in doesn’t make them a guaranteed match.
Engagement: Is the influencer’s audience interactive with their content? Do they respond, comment and share the content? Meaningful relationships between a blogger and their audience depends on how well the readers engage with them and how often do they return for more.
Reach: Resist the urge to only look at unique visitors as a measure of reach; for it is important that the influencer is reaching your brand’s target audience. Another valid consideration are the social media platforms your customers are more active on.
Frequency: Every vertical requires a different number of blogger posts for the best traffic and rate of returning visitors. Your brand may or may not require multiple exposures to get a reader to click and probe the website further. Check the frequency rate of publishing from the influencer, as well as the feedback they receive from the reader.
Authenticity: Many a times, bloggers with a small ratio of sponsored content tends to be more trusted by their readers. As compared with product reviews, authenticity reflects from personal use or mention of a product, service, or brand. These compelling and engaging personal stories have a higher chance of getting shared, instead of a long review which no one has the time for.
Influencer marketing can turn out to be your marketing genie if you bank on the right one for your brand and purpose. A credible blogger can help you reach your target audience in no time and get you the desired ROI.