More often than not, marketing is about making an emotional connection with the consumer. Creating a space in their hearts by leaving behind a lasting impression each time you try to reach out. And if you want this connection to happen 60,000 times faster, then it is time to deliver your message through videos!
While blog posts still hold value and must not be ignored, videos are 39 percent more likely to be shared. Which means you get more scope to reach out to new customers and reinforce your bond with the existing ones. Moreover, if the stats are to be believed then videos are believed to bring in over 82 percent of total web traffic by 2020. All the more reason to learn the art of converting your blog posts into videos, so that you keep reaping benefits from content marketing and pave the way for new avenues for new traffic and a new segment of people who will consume your content.
To get it started, let us look at some of the best tools to convert your blog posts into videos:
- Placeit: With over 2,500 media templates that even allow you to insert your logo or any other images, Placeit can get your idea flowing in a feasible manner.
- Videoshop: A user friendly app, Videoshop allows you to make videos complete with slow motion effects, voiceovers, subtitles, and much more. You can also share the final product on social media platforms through this tool.
- Wirecast: If live events are your thing, then Wirecast can assist you in making videos of live events like concerts, lectures, seminars, panel discussions, etc., and share them on social media channels. You can also use effects like animated titles and transitions to make the video more interesting and engaging.
Users seek content that is concise, simple, rich in information, and most importantly, something that is easy to read and understand. Video helps you do exactly this. If you are unsure about where to begin this journey from, consult a content marketing agency in India and let the experts help you guide through it.