In terms of online digital marketing, it is evident from the studies that find that 89% millennials trust recommendations more than the claims of the brand. Therefore, in order to assure people of its authenticity, it has become necessary for every brand to rope in a credible voice.
Social media influencers serve as this credible voice. They can single-handedly compete with even the best digital marketing agency in maximising a brand’s customer base. And for a brand, its strategy must be to not only indulge influencers in a campaign, but make them an extension of the brand. Providing them a positive experience during the campaign makes them trust you. When done right, they might even continue to spread your goodwill long after the campaign.
But for your online marketing strategy to work, it’s of utmost importance to be clear about your purpose – do you want him or her to drive people to increase your retail sale, improve online traffic, or just explain a product better? If you know the answer, here’s how to engage them with your brand:
State Your Demands Clearly
Don’t expect an influencer to be same as his or her online persona. Don’t sugarcoat your demands with anything you think will interest him/her. The clearer you are when reaching out, the better. Make sure to mention exactly what you need and be upfront about the payment as well. Know your demand, your target and the channels too. Start your conversation over emails and don’t bug an influencer if he or she refuses the first time.
Blend in Your Campaign to Their Persona
Every influencer has a particular style which earns him or her followers. That style is incredibly important to them since it is their distinct quality. As beneficial as it might be for your brand, don’t expect influencers to help you with direct online marketing. Blend your campaign with their online persona so it comes out as an authentic statement without hampering the influencer’s fan base.
Inform What’s in it for Them
The more they have to profit from your brand, the better content they will create for it. The price tag depends on factors like their unique page views, the channels they can create content for, monthly traffic, etc. Know the price range of an influencer before you approach him/her and negotiate.
Engaging social media influencers can be the decisive factor behind the promotion and virality of a campaign. So don’t take this important step carelessly. Know your needs and your influencer’s interests. Be ready with a well worked-out plan to ensure your campaign, company, and influencer; all taste success.