Influencer marketing is the latest and one of the most effective trends that has entered the mainstream marketing domain. According to the best influencer marketing agency in India, brands that are yet to take advantage of influencer marketing are missing on golden opportunities to escalate awareness of their products or services and drive a higher return on investment (ROI).
However, like all other innovative and novel promotional techniques, influencer marketing is also surrounded by various myths and misconceptions. Here are 4 myths that brands need to get rid of in order to avail maximum benefits from influencer marketing:
1. Influencer marketing is not relevant for my brand/product
Brands often limit themselves from investing in influencer marketing with concerns over its applicability with their offered product. Influencer marketing has the potential to maximize consumer engagement and drive sales for brands across a wide range of industry verticals. Thus, in today’s digitally-driven world, it has become extremely important for brands to include influencer marketing as an integral part of their marketing strategy.
2. Celebrity influencers always deliver positive results
Celebrity influencers are considered as the rulers of the influencer marketing domain. Since they have a massive following, they charge a hefty amount of money and are always expected to deliver top-notch results. However, a research claims that once an influencer reaches a critical mass of followers, his/her audience engagement actually experiences a decline. Hence, brands are advised to work with micro influencers along with the celebrity influencers when marketing their product.
3. ROI measurement is hard
One of the most prevalent myths about influencer marketing is centered around the return on investment (ROI) aspect. Many brands think that influencer marketing is incapable of providing accurate ROI measurement. However, according to best influencer endorsement agencies in India, ROI measurement is a critical component of every successful influencer marketing campaign and is conducted on the basis of various matrices. Engagement, content views, clicks, comments and likes, shares, etc. are some of the matrices that support the analysis.
4. Good storytelling can cover a bad story
A successful influencer marketing campaign is massively dependent on a good story. Influencers and products are both equally influential when it comes to promotional success. It is believed that if the offered product or service is inefficient and flawed, even a popular influencer will fail to spread positive awareness about it.
While platforms like Instagram, Facebook, YouTube and TikTok are no less than goldmines when it comes to product promotion opportunities, it is extremely important for brands to connect with the best influencer marketing agency in order to avail maximum benefits from their influencer campaigns.