The social media industry is savouring its peak years. Recent statistics reveal that nearly 3.5 billion people actively use various social media platforms and spend around 142 minutes (on an average) each day surfing on the likes of Facebook, Instagram, Twitter, etc. This boom of social media has eventually resulted in the remarkable popularity of Influencer marketing as an effective marketing strategy for brands.
According to the best influencer outreach agencies, influencer marketing is not only one of the most prominent marketing tools used by marketers but it has also emerged as the fastest growing online customer-acquisition method. Hence, brands are ready to increase their influencer marketing investments in order to connect with appropriate influencers.
Influencers are the social media personalities who have a huge mass following. They are the opinion leaders of this digital world who help brands to reach out to their target audience efficiently. But what type of influencer is appropriate for your brand?
Over the period of time, influencers have been segregated into various types based on parameters like their working style, genre, number of followers, etc. Celebrity influencers and micro-influencers are two such categories of influencers that have become prevalent in the social media domain.
Who are celebrity Influencers?
As the name suggests, celebrity influencers are famous personalities like actors, sportspersons or public figures with a massive fan base. They are the big players of influencer marketing who dominate the respective domain with their high face value. They have millions of followers on their social media accounts that makes them an obvious first choice for the brands. However, working with celebrity influencers is leveraged to have its own pros and cons.
According to the top influencer outreach agencies, collaborating with celebrity influencers helps brands to position their name, product or service in front of millions of potential clients or customers. Since they have massive number of dedicated followers, brands get a better exposure. However, connecting with celebrity influencers could be a costly affair.
Who are Micro-Influencers?
On the other hand, micro influencers have significantly less number of followers as compared to the celebrity influencers. Their social media handles can have anywhere between 5000 to 20000 followers. However, they specialize in identifying recent trends in their particular genre and work very closely with their audience with a more connected approach. The fact that they are highly trusted by their followers makes them a popular choice for several brands. Furthermore, they are cost efficient and can help brands to reach out to their target audience more effectively.
Working with micro-influencers or celebrity influencers is a matter of a brand’s choice and requirements. However, brands should connect with the best influencer endorsement agency that can help them to connect with the right influencers.