To say that content marketing is an added feather in the cap for a brand will be a drastic understatement. With the ever-increasing reach that the virtual world provides access to, it is correct to presume that a brand can thrive majestically relying on content marketing. Why so? Because the brand and product awareness takes a quantum leap when endorsed by so many popular people. Yet with so many brands and such abundance of content, it is also correct to conclude that not all brands are able to utilize content marketing properly.
Several reasons can be associated with this failure. The one which perhaps tops this list is handling content marketing amateurishly. Sometimes, even the biggest of brands decide to tackle content marketing themselves instead of trusting a reputed content marketing agency with it. It is true that the brand has more information about the product and its mechanisms, but content marketing agencies hold the edge in knowing the digital world and the tactics to engage the target audience. The first step involves deciding upon the medium which will be best suited for your product – most of the times, its more than one medium. The options are blogs, infographics, videos, enews letters, research papers and news releases among others.
The Ascend survey and Hubspot’s 2015 report, both rate blogging to be the marketing professional’s most effective content format – with 54% and 67% marketers in favour respectively. Blogging engages potential consumers rather than those looking around in the market and therefore contributes to most lead generations – which is the main aim of content marketing for 59% of marketers as per Technology Marketing Report.
The third place is taken up by infographics. The retention percentage of information a person hears is a disappointing low of 10% three days later. However, if a relevant image is paired with that information, this percentage shoots up to 65% for the same time. The importance of infographics is evident from the fact that their share in content marketing tactics went up from 51% in 2014 to 62% in 2015.
Videos took up the second spot in Ascend’s survey, and sixth in Hubspot’s. But the fact that shoppers who view video are 1.81X more likely to purchase a product than non-viewers adds major weight to the decision of going for this medium.
While deciding upon the content marketing company and its audience must be kept in mind. Go for the one which understands the present trends and has the ability to not only select the best medium for you, but also outshine others already doing the same. Blogweet, for instance, is one of the best content marketing agency in India has to offer to the services of various brands. The company boosts of several online influential people who are capable of marketing content of any medium to the farthest places and its past record also supports this claim. So when looking for the proper agency to contact to execute your content marketing strategy, do consider Blogweet as a serious option. 's