Word of mouth marketing or WOMM is trending nowadays and is laddering businesses to reach new extremities. There is no rocket science, rather it is one of the simplest types of promotion. Give it a thought, what could be simpler than just speaking. The only thing to be considered is to speak the right words at the right time. Word of mouth promotion is of three types, namely,
There are many beliefs linked with the functionality of word of mouth marketing, and many of those are merely myths. Here are a few myths and the actual facts about WOMM:
- WOMM is a new concept: Many of us think that this a brand new concept, to influence people through spoken words and expanding businesses. But WOMM was officially introduced in the 1970s, when a psychologist named George Silverman created groups for influencer marketing. It just became more common with the introduction of social media.
- WOMM is the strongest social influencer: Indeed, people do think that word of mouth marketing is the most powerful and strongest social influencing tactic. But, it is slightly incorrect. WOMM is not the strongest, but the most noticeable form of marketing technique. And people do follow the natural instinct to copy and follow the trend.
- WOMM is more effective in B2C marketing: Another myth followed by the masses, WOMM is actually equally effective in both B2B and B2C marketing. The logic is very simple, people in organizations are the part of same social lives and network of which rest of the population is a part of.
- WOMM is merely a practical marketing tool: Indeed, word of mouth marketing is a great tool offered by influencer marketing platforms, but is more than just marketing. Word of mouth is a naturally occurring interaction between people to establish bonds and share benefits.
Use the power of word of mouth to boost the business and harness the power of population to excel.