In the age of digitalization and amidst throat-cutting competition, brands have no other option but to come up with innovative ways to reach their target audience. This thought alone has been instrumental in the success of influencer marketing, where with the help of influential people you can promote your brand on social media platforms. While there are many ways to select the right influencer for your brand’s promotion, laying emphasis on the influencer marketing campaign and strategy is more than important.
While as a brand your objective is to get your message across as clearly as possible, the influencer too must not lose their uniqueness associated with their personal brand. This is a delicate process wherein the foremost and the most crucial thing to do is have a clear understanding of what you want for your brand and how do you plan to make that happen. Starting work with a clear understanding will help you make a better proposal to the influencer and discuss their role as social media influencers during the campaign. And a well thought and planned influencer marketing strategy made using the points you are about to read can help you strike a balance.
- Setting clear and concise objectives
Like we said it all starts with what are you seeking for your brand through a campaign. Is it merely getting more likes and fan following on your social media profiles, getting new customers, establishing a bond with your target audience, generating buzz around a new brand/product launch, improving B2B collaborations, or something else. Once you are clear about your expectation you can then easily set your real and quantitative goals to make the rest of the process smooth.
- Structuring / designing the campaign
Once your goal is clear, next comes the budget. While determining the budget of a campaign make sure you take into account expenses like research, promotions, product samples, influencer’s fee, etc. These, need to be worked upon before you calculate the profit. The budget is also depends whether you want the campaign to take place right now or after few days/weeks. If you have a product or service that will need consistent campaigns all through the year, having a yearly budget and strategy will be better to focus on and can help reduce many costs.
The brand and the influencer are a team and must act like one when it comes to content creation. Creating effective messages is possible when the experience and understanding of an influencer come together with the product knowledge of the brand. No one excels the other here because it is the brand that is giving the influencer a chance to be shine, but it is the uniqueness and brilliance of an influencer that makes a product a success. It is a mutual association beneficial for both.
- Execution and measuring results
Measuring the effectiveness of a campaign again is teamwork and as a brand, you should not simply wait to see the results. Detailed tracking of a campaign‘s execution will help you get figures to measure and access its effectiveness. This data must take into account the before, during and after of a campaign to learn better for future plans. To make things simpler, you can always make use of an influencer marketing agency to support you and the influencer at every step.
To get the most out of an influencer marketing platform set your goals and allow influencers time to adapt and respond. While timing is not something that can be controlled for every campaign, having influencers and the right marketing strategy to go with it can do wonders to gain the admiration of your potential customers.
What makes collaborating with influencers as you would do with your team an important part of the whole process is the statistics that reveal that almost 31 percent of the influencers can support you during content creation. They are seasoned and experienced and know their job very well. Having them on board from day one is not only beneficial to your brand but also gives them the space for valuable collaboration towards the campaign. Provide them useful details like brand trivia and product history so that the message you send across to your audience is the fruit of a collaborative process.