Launched in the year 2004, Facebook has crossed various milestones to emerge as one the biggest social media platforms in this 21st century. However, it is not a lone wolf in the social media domain as it faces stern competition with other platforms that are thriving to dethrone the kingpin. One such platform is the photo and video sharing app Instagram.
Instagram was launched in 2010 and is recognized as the largest-growing social media platform of the modern times. It marked its initial success by gaining a million users within just 2 months of launching. Since then, it has managed to gain immense popularity among people and emerged as one of the greatest competitors to the veteran player, Facebook.
According to the top influencer marketing agencies in India, both Facebook and Instagram have somewhat identical features with fairly similar functioning. One such feature is “stories” that allows the users to add a photo or a video on their profile that disappears automatically within 24 hours.
Instagram launched its “stories” feature in the year 2016. However, it was not the pioneer as the initial idea was allegedly implemented by Snapchat first. Nevertheless, Instagram surpassed Snapchat easily with its number of daily users doubling in a span of merely 8 months. According to the best social outreach agencies in India, people have embraced Instagram stories with much enthusiasm. This has caught the eyes of many brands and influencers who now modify their content exclusively for posting it as stories.
Here are some benefits of using Instagram stories:
- Instagram is believed to possess a simpler and more user-friendly interface than its competitors. It offers varied sub-features for stories like GIF integration that makes the content more engaging.
- User accounts with more than 10,000 followers get eligible to hyperlink their stories.
- The exclusive “story highlights” feature allows the users to exhibit previously posted stories on their profile. This provides them with an opportunity to make their stories somewhat permanent.
Instagram’s “story highlights” feature also allows the users to group related stories for making a highlight reel. Since it is featured in the profile under the bio, it could prove pivotal when brands decide on selecting appropriate influencers.
Following the success of Instagram stories, parent entity Facebook also launched the stories feature in the year 2017. Though it was not able to replicate the popularity of Instagram stories, it was still leveraged with various benefits for brand promotion. Some of them include:
- Facebook stories provide a better chance of being seen than Instagram stories.
- It allows the user to post photos and videos to a group story.
The collaborative “Group Stories” feature is exclusive to Facebook. The platform also allows the users to contribute to a story attached to a specific event page. This further allows them to increase engagement with their followers through user-generated content.
While Instagram’s “stories” feature is more flexible, “stories” by Facebook allows the users to engage with their target audience effectively. However, it is important to highlight that choosing a platform solely on the basis of stories feature is injudicious. Hence, the top influencer outreach agencies in India suggest that brands should promote their offerings on a platform that best aligns with their target audience and can generate maximum consumer engagement.