How often did you seek experts to understand the concept of influencer marketing? Not very often, right? Probably, this is why you are a step behind your competitor!
We often rush into making use of a concept without seeking the right guidance and often without the right people. An influencer marketing agency is the bridge between your brand and an even better success story, however, only when you understand these basic, yet very important FAQs about influencer marketing.
- Definition of Influencer Marketing.
Influencers are people who have created a niche for themselves and now have a good number of fan-following on social media platforms. Their fans look up to them and in most cases are genuinely influenced by them.
These influencers don’t get associated with any brand just like that or promote a product without trying it out. This makes them genuine, something which the end user wants these days. Brands approach such influential people to promote their message among the influencer’s fan following, expecting a better brand presence and ultimately more sales.
Influencer marketing is a form of content marketing, however, with a targeted approach.
- Is an influencer same as a brand ambassador / advocate?
Influencers, unlike brand ambassadors have an engaging fan following and typically work with a brand on short term goals. Moreover, they work for brands they have an inclination for and are compensated accordingly. Ambassadors / advocates are paid on a retainer basis and associate with a brand with long term goals.
- Is it a mandate for an influencer to have a large fan following?
More than the number of followers, it is important to have an audience that is engaged and pays heed to what the influencer has posted. Micro influencers (those with a smaller audience) are considered to be the best influencer a brand can associate with. Their ability to focus on very specific areas and be extremely engaging works in the favour of a brand as metrics like authenticity and credibility is more important than mere numbers.
- What’s the trick behind choosing the right influencer?
It is imperative to take an audience-centric approach and clearly define the target market based on their interests that resonates with your brand. Once you know your audience, it is then time to approach influencers that have a niche in the same interest that you are seeking, however, with a clear outline of the needs and the objectives you want to start the campaign with.
- Is there a way to track the success of a campaign run through an influencer?
More conversations, more engagement, more sales, these are a few metrics that can be used to judge the success of a campaign. An expert such as an agency, or even a seasoned influencer, can help you get the right statistics, which can be used for future reference as well.
Influencer marketing strategies when planned and executed well, have shown immense success in industries like fashion, beauty, home, health, fitness, travel, lifestyle, food & beverages, technology, entertainment, etc. With a rise in the number of people actively using social media, influencer marketing might be challenging at times, but the best bet to mark your presence.
Word of mouth marketing has existed since time immemorial. However, with the advent and popularity of social media platforms, influencer marketing has taken a structured form, something no brand should be ignorant of. And when in dilemma, seek an influencer marketing company to make the best use of this concept to grow your brand’s presence.