A crisis of any sort can taint the integrity and reputation of a company. It can hit a brand from nowhere and tarnish the established goodwill if not taken care of in a timely manner. Which is why many brands today are turning towards public relations experts or influencers to look after their reputation and help them come out of a ‘crisis’ when it comes to that.
More than often, crisis management is given a thought when the worst has already taken place. Although that is how someone would like to deal with the crisis, by ignoring its possibility, it is necessary that as a business owner, you ponder on it from day one and keep a backup plan handy. A social media influencer, if taken on board from the very beginning, can help you come out of a situation before it goes out of hand.
Media has an eye for social media influencers and this can work in your favour to reverse the negative impact on your brand. People trust an influencer or like their work, which is why they follow them. When an influencer speaks for a brand, the public and the fans believes that it is coming from an unbiased perspective that is actually a fact. Influencers approve of a brand only when they themselves believe in it. This is why at times of crisis, a positive word from an influencer can help control the situation and even improve it in your favour.
With the advent of social media, no brand is untouched anymore. Every brand is vulnerable and when they land up in a negative situation, they tend to be diplomatic. Their spokesperson talks formally and the public does not want it. Moreover, no one believes in them anymore. This is when social influencer marketing if strategized and implemented well can uplift things. Influencers add a personal touch when they converse with their audience. They are more authentic. And if you can be transparent with them by giving them real information, they can help you regain trust amidst your audience in no time. An influencer is no less than a team member, or a brand advocate, and should be therefore kept on board just like any other team member.
You along with an influencer from your field of work can together generate a PR response better than anyone. Social listening (listening to what the consumer has to say), assessing the damage, interacting with the end audience, humanizing the brand, establishing transparency, there are numerous ways through which an influencer can help you and your brand stay humane.