Influencer marketing is a key part of modern day marketing for brands. Around 84% of marketing experts believe that it is an effective form of marketing and a great way for brands to reach out to their target audience. However, despite developing the best of influencer marketing strategies, the success or failure of an influencer marketing campaign is hard to judge.
Here are the best ways to measure the ROI in influencer marketing campaigns:
Any marketing campaign is undertaken to lift sales. Using UTM codes, conversion tracking pixels, Google analytic pixels or social media are some of the handy tools available to track where your audience is clicking. Today’s digital environment allows brands as well as the top social outreach agencies to know the exact path a user took to land on your page. This is a great measure of how well an influencer’s post has worked in lifting the sales of your product.
- Increase in Brand Popularity
Although it is difficult to measure, but brand marketers use a variety of post-exposure metrics like awareness, likelihood to purchase a product and brand affinity to measure the results of their brand advertisements. Measuring how influencer marketing is changing the attitude, emotions and beliefs of consumers about your brand is an effective way to measure the ROI.
- Less Investment due to Media Savings
Saving money is as important as earning money for every brand. If your influencer marketing efforts are generating better impressions and audience engagement at significantly lower costs than paid media campaigns, it means your influencer marketing strategy is working perfectly.
- Saving Time is Again Reduced Investment
Using an influencer marketing software and other automation tools can reduce both the time as well as manpower needed to launch a fully-fledged influencer marketing campaign. This is another effective way to measure the results of your influencer marketing campaign.
While it is true that influencer marketing has the power to yield a higher ROI for brands, it is important that brands opt for only the best influencer marketing agencies in India that can develop customized influencer outreach programs. Such top agencies can not only help brands achieve a higher ROI, but also provide various tools to measure the effectiveness of the influencer marketing campaign.