With the introduction of various social media platforms and growing competition, marketers have to find different approaches to survive in the marketing landscape. Nowadays, content seeding has been ruling as the new strategic approach in digital marketing.
Content seeding is not a gardening term, but it works just like scattering of seeds in the field. Depending on various factors like soil quality, moisture levels and amount of sunlight, the seeds can grow into fruitful plants. The right climate is really important to get desired results.
Similarly, content seeding works by distributing content in the right climate for your readers to find and engage. This will make consumers interested in your brand and result in generating potentially new customers for your company.
Content seeding involves creating articles, postings, reviews, videos, or any other form of content your website wants to specialize in. It is a practice of integrating a link to your content at a place where it is most likely to be found. You can hire influencers to share a link to a blog post with their followers or they can share a link to a video created by your brand.
Another way to seed content is to comment on other people’s blogs with a link to your content. Commenting can be a productive way to share your content. Unfortunately, it is also a technique used by spammers. To avoid having yourself misinterpreted as a spammer, it’s important to show how relevant your content is to the post you’re responding to.
According to the best content seeding agencies, the most effective way of content seeding is by creating authentic and creative content that will automatically attract inbound links and traffic. You can also reach out to authors or bloggers, inquiring if they will link back to your content in their content.
Backlinks from the other popular content generated from content seeding does incredibly well to boost your search engine ranking and to establish your brand as a credible source of information.
There are three things which you need to remember for a successful content seeding strategy: quality content, genuine people to seed your content, and finding the right places to seed the content. Once you’ve got those things, you also need to find a way to measure results to see if the seeds are sprouting or if you should try something else.
Content seeding is one of the effective ways to promote a brand’s content to its length and breadth. Depending on your content quality, other people might come over the bandwagon and share your content and it can grow all over the internet. You can also approach the best influencer marketing agency that will not only help your brand find the right influencers, but also make your brand ‘the talk of the town’.