Instagram has been continuously evolving its platform in order to provide the best experience to its consumers. Only a few months back, the platform announced a massive edition to its platform under the name IGTV, which allows creators to upload full-screen, vertical videos of up to one hour in length.
With this brand new service, Instagram has captured the mobile market as the popular social feature promotes creation and viewing of content on mobile devices. The platform has customized IGTV for creators on the platform, enabling them to drive better engagement with their existing consumers, expand their content offerings, and attract new followers.
While Instagram offers a simple and seamless transition to IGTV for viewers, it is equally beneficial for influencers who now have multiple ways to monetize their content and make more money. Let us now look at some of the major ways Instagram’s latest IGTV feature benefits influencers:
According to the top influencer marketing agencies in India, IGTV has provided influencers a unique opportunity to expand their creative horizon with marketing techniques while producing sponsored content through their Instagram feed and stories. This enables influencers to plug brands, services and products in a more effective manner.
The IGTV feature seamlessly integrates with Instagram’s existing network, allowing influencers to market their content and channel through their feeds, stories, and DMs. This ensures influencers of a consolidated presence on a single platform, enabling their audience to view long form of content on the same platform.
- Better Monetization Policies
In recent times, many YouTube influencers have been frustrated with the platform’s monetization policies. With diverse content offerings and ease of integration, a number of influencers are heavily investing in IGTV in order to explore better monetization opportunities and reach out to a wider range of consumers.
Instagram has always been known to be an influencer-friendly platform. In fact, the platform has promoted influencers to create compelling content, explore new opportunities, and partner with brands. This has led to the evolution of influencer marketing and made it a key marketing strategy for modern-day brands. In such a scenario, the arrival of IGTV can attract more creators to switch to the platform in order to identify more business opportunities.
While influencers play a key role in helping brands meet their business objectives, it is equally important for them to tie up with the top Instagram outreach agencies in India which can connect them with the best brands in their field, provide more business opportunities, and help them generate higher revenues.