We are living in the age of influencer marketing where influencers can be found everywhere. They are online, in person, and at events of all shapes and sizes. From major sporting events and music festivals to local festivals and salon openings, influencers can take your event to new heights.
An influencer is someone who has a specialized expertise in a particular field and the power to influence the purchasing decisions of buyers. Celebrities, journalists, social media stars, and bloggers are the most general choices. However, any person with an ability to influence the opinions, trends, conversations, and actions of the people can be considered as an influencer.
Benefits of Influencer Marketing
According to the best influencer marketing agencies, 74% of consumers admit that word of mouth recommendations influence their buying decisions. Hence, influencer marketing triggers action.
Influencer marketing can also result in:
1. Original Content
Influencers are true content creators who create authentic content that resonates with their audience. The most common type of content is product reviews for consumer brands, whereas other engaging formats include images, live video streaming, and consistent tweets which can result in driving high engagement.
2. Wider Reach
Influencers have a huge loyal, active and engaged audience. They can amplify a brand’s message by crafting it in their own way and putting it in front of a target audience that is ready to follow whatever they say. They can help your brand’s message to reach a wider range of audience.
3. Real Action
Providing value to customers is every brand’s mission. The best influencers understand the needs, wishes and concerns of their followers. When both brand and influencers come together for a common objective, they form fruitful partnerships which benefit both parties. An engaged and genuine follower will be primed to sign up a newsletter, visit a website, spread a word, or even make an instant purchase.
How Influencers can Mold Events?
As an event organizer, you want your event to set a benchmark in terms of attendance, sponsorships, and panel discussions, while creating a memorable experience.
The might influencers carry at events is monumental. When an influencer attends an event or highlights the brand’s offerings in private, it magnifies the reach and engagement in a new way.
Influencers’ attendance at events can maximize traffic to the event. The ability of influencers to bring non-attendees into an event through authentic and real-time content is powerful. They can boost a brand’s reach and increase awareness.
Influencers can be your golden ticket to event marketing. Fortunately, there are many top influencer marketing agencies which can help your brand find the right influencers, while making your event a lifetime memory.