India is the land of great minds and has gradually emerged as one of the biggest players in the field of start-ups. In fact, a report by the National Association of Software and Service Companies (NASSCOM) asserts that India is becoming a start-up hub and currently homes almost 8,900 - 9,300 tech start-ups with more than 1300 new start-ups joining in the forces in 2019. It further added that start-ups in India experienced a tremendous growth of almost 108% in terms of funding during the year 2017-18. However, this massive success has also increased the gravity of market competition.
Market experts claim that many start-ups often get overshadowed by other big names and brands. They may fail in their initial years due to limited funds and resources, competency, and lack of public attention. Thus, it is important for them to make use of innovative marketing approaches in order to connect with people and convert them into loyal customers. One such marketing approach is influencer marketing.
Influencer marketing is a voguish marketing approach that connects companies to their niche audience via influencers. Interestingly, the top influencer marketing agencies in India assert that it can be a highly beneficial marketing strategy for start-ups as well. Here are some of the best ways start-ups can use influencer marketing to grow their business:
1. Find appropriate influencers
Influencer marketing helps in boosting visibility, reach, engagement, and growth. However, it can drive desirable results only if businesses connect with appropriate influencers. Thus, it is vital to find the right influencers that can provide relevant audience to the business. In such a scenario, start-ups can consult the best influencer marketing agencies to identify the right influencers.
2. Encourage creative freedom
Social media users typically trust influencers for their authenticity and expertise. In order to maintain that trust, influencers devote a substantial amount of time and put in a lot of efforts for ideating, creating and publishing posts that will connect with the people. The best social outreach agencies assert that influencers know their audience well, and thus, start-ups should provide them with creative freedom.
3. Connect with Micro-Influencers
The top social outreach agencies suggest that start-ups should initially focus on connecting with micro-influencers rather running after celebrity influencers. Micro-influencers cater to a more targeted audience that allows the companies to connect with specific groups. In fact, a study by Expertcity asserts that nearly 82% of the people are likely to follow the recommendations made by micro-influencers.
Apart from the above-mentioned points, start-ups should also look out for various social media tactics to catch the eyes of their customers. Offering freebies, conducting giveaways, guest posting, interviews, and content seeding are some of the most effective tactics they can explore in order to grow their business.