If you love being famous, eat and breathe social media, regularly post about the things you like or have tried, then you can become a micro-influencer and get a chance to work with huge brands.
Micro-influencers are rising with the emergence of different social media platforms. They are trendsetters, taste-makers and opinion-shapers, who have followers between 2,000 and 50,000 on a particular social media platform. They are experts in their specific market and can have an immense impact on their followers. Hence, they are often approached by many prestigious brands to collaborate on various influencer marketing campaigns.
Here are some tips on how to become a micro-influencer and get noticed by big brands:
1. Just Be Yourself
According to the best influencer marketing agencies, the most important thing for a micro-influencer is to be in his/her skin. The essence of influencer marketing relies on influencers who are authentic, transparent and genuine - people who are true to themselves and their brands. You should value yourself, and rather than deleting your old pictures, remember who you are, where you started, what you do, what you believe, and why your followers dedicatedly follow you.
2. Create a Media Kit
If you’re working on your first few campaigns and slowly building a loyal fan base, it’s time to start and organize your processes more efficiently so that brands can scale you. Create a media kit and use it as a promotional tool to present who you are and why brands should work with you. Few important things to include in a media kit include:
- Different social media handles
- Your offerings
- Followers count
- Engagement rate
- Past collaborations
- Contact info
- Branded logo, header and a professional photo
3. Be Eagerly Wise
If you’re just starting out, consider working free to showcase your true potential. In the beginning, aspiring influencers are eager to work with any brand. They work hard to prove themselves and make sure that the brand has a good experience. Once you have gained the momentum of influencer marketing, you need to make sure that you are pitching to brands that align with your specific niche. You should ask yourself the following questions:
- Do you think this brand offers something interesting and worth marketing?
- How can influencer marketing fit into the picture?
- Does this brand share your values and ethics?
- What are the key areas where they require help?
Compromising on your values and ethics or faking expertise won’t get you far in the long run.
You can turn your passion into a source of income by becoming a micro-influencer. Moreover, some of the top influencer endorsement agencies can provide you an ideal platform to collaborate with brands and build fruitful partnerships.